The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Ticketmaster rolls out SafeTix tech to festivals

Isle of Wight, Parklife and BBC Radio 1’s Biggest Weekend are among the first festivals in the world to use the anti-counterfeit ticketing tech

By Lisa Henderson on 14 Aug 2023

image © Ian Laidlaw

Ticketmaster has launched SafeTix, its anti-counterfeit ticketing technology, at festivals for the first time.

Following the March rollout in venues in the UK and Ireland, SafeTix launched this summer at festivals including Isle of Wight, Parklife, BBC Radio 1’s Biggest Weekend and TRNSMT.

The technology links a fan’s digital ticket to their Ticketmaster account through an encrypted barcode that automatically refreshes every few seconds, preventing resellers from exploiting screenshots or photocopies of tickets to sell them multiple times.

The tickets also include NFC (Near Field Communication) technology that allows fans to enter venues through a simple “tap and go” experience at venue entrances.

“We used to have so many fans turn up with fake tickets they purchased at ridiculous prices from unofficial secondary sites”

Four million SafeTix have been scanned at numerous festivals and in 100 venues across the UK and Ireland since March.

“We used Ticketmaster’s SafeTix at our sell-out Arctic Monkeys and Muse shows with great success,” says Geoff Ellis, CEO of DF Concerts.

“We used to have so many fans turn up with fake tickets they purchased at ridiculous prices from unofficial secondary sites, only to be turned away. The SafeTix technology has completely eliminated this issue, with a barcode that constantly updates and cannot be screenshot.”

SafeTix was initially launched in North American venues in 2019 and has since been rolled out in Australia, New Zealand and Mexico. Globally, Ticketmaster scanned more than 20 million SafeTix in July alone.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Deprecated: File Theme without comments.php is deprecated since version 3.0.0 with no alternative available. Please include a comments.php template in your theme. in /var/www/html/wp-includes/functions.php on line 5653

Comments are closed.