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CAA signs AI tech and content firm Futureverse

The strategic partnership will see the companies "work collaboratively to create new opportunities for talent and IP"

By James Hanley on 17 Nov 2023

Futureverse's Aaron McDonald & Shara Senderoff

Talent giant Creative Artists Agency (CAA) has signed AI and metaverse technology and content company Futureverse.

Deadline reports that the businesses will collaborate to create new opportunities for talent and IP, “spanning web3, the metaverse, virtual games, worlds and experiences, AI, and beyond”.

The strategic partnership will enable Futureverse to “bolster its strategic entertainment efforts to accelerate the creation of technology experiences in collaboration with well-known IP”.

“We are thrilled to be working with Futureverse, who are establishing themselves as leaders in the technology and entertainment space,” says Phil Quist of CAA. “This relationship is not just a meeting of minds, but a fusion of capabilities that will accelerate our shared vision for a smarter, more connected world.”

Co-founded by Shara Senderoff and Aaron McDonald, Futureverse announced the close of a $54 million Series A funding round in July 2023, led by 10T Holdings, LLC, and including participation from Ripple.

“Futureverse’s strategic collaboration with CAA has forged a strong alignment in fostering the development of mutually beneficial business models”

In the last year, Futureverse has linked up with the likes of Warner Music Group, FIFA, Authentic Brands Group (ABG), Mastercard, Wimbledon, Death Row Records, Wētā Workshop, Snoop Dogg, Timbaland, Keanu Reeves and Alexandra Grant. It launched AI-powered game AI League in cooperation with FIFA on iOS and Android and has partnered with ABG, IP Rights holders of the Muhammad Ali Enterprises, to release the first AI-powered boxing game, Muhammad Ali – The Next Legends.

In August meanwhile, it announced the publication of research in the advancement of music AI with the launch of JEN 1, an “unprecedented universal high-fidelity model for text-to-music generation”.

“At a substantial moment in the evolution of technology, it’s critical to architect a thoughtful and creative approach to the integration of both talent and IP into the dynamic landscape of innovation,” says Senderoff. “Futureverse’s strategic collaboration with CAA has forged a strong alignment in fostering the development of mutually beneficial business models that empower creators with groundbreaking tools and lucrative revenue opportunities.

“As pioneers in AI, web3 and metaverse infrastructure, driven by a deep appreciation for art and humanity, we see an incredibly bright future for the world of entertainment. Joining forces with CAA amplifies and accelerates the dialogue and partnerships that reinforce and expand our shared vision.”

Artémis, an investment firm led by billionaire French businessman Francois-Henri Pinault, acquired a majority stake in CAA in September this year.


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