Record demand for Taylor Swift’s Argentina debut

Taylor Swift’s Eras Tour is continuing to smash records after millions of people attempted to buy tickets for the singer’s first concerts in Argentina.

Promoter DF Entertainment says Swift’s 9-11 November dates at Buenos Aires’ 65,000-cap River Plate Stadium sold out in a matter of hours following “unprecedented” demand during this week’s onsale.

More than three million people were in the virtual queue to buy tickets at one point according to DF boss Diego Finkelstein, who tells IQ the “epic” accomplishment speaks for itself.

A third show was added after the first two nights sold out. Prices ranged from 18,000 (€69) to 86,000 (€328) Argentine pesos.

Founded by Finkelstein in 2015, DF inked an exclusive multi-year deal to promote concerts at the famed stadium, aka the ‘Monumental’, earlier this year. The company previously sold out a record 10 nights at the venue with Coldplay last year.

Swift’s November shows form part of her first round of international dates for the Eras Tour

DF has upcoming concerts with artists such as The Weeknd, Roger Waters, Red Hot Chili Peppers and 5 Seconds of Summer. Live Nation acquired a majority stake in the firm in 2018.

Swift’s November shows form part of her first round of international dates for the Eras Tour. The 33-year-old will also play three dates in Mexico’s Foro Sol stadium before visiting Argentina and Brazil, with a closing show on 26 November in São Paulo at Allianz Parque (cap. 43,713).

The Latin American dates will be supported by pop singer Sabrina Carpenter and produced by Taylor Swift Touring.

Eras is tipped to eclipse the superstar’s 2018 Reputation Stadium Tour, which became the US’ highest-grossing tour in history, selling over two million tickets for 38 shows for a total of $266.1 million. Swift has just over 20 dates remaining of the North American leg, which saw “historically unprecedented demand” when it went on sale last year.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Read More Like This

News|03 Apr 2024

Taylor Swift set to break Scotland’s stadium record

The superstar will achieve Scotland's biggest-selling stadium show, unseating previous record holder Harry Styles

News|03 Nov 2023

Taylor Swift boosts The Eras Tour to 120 shows

With the three new dates at Vancouver's BC Place, The Eras Tour is likely to exceed an estimated $1.5 billion according to reports

News|01 Dec 2023

Taylor Swift, Beyoncé lead highest-grossing tours of 2023

The Eras Tour and the Rennaisance World Tour are among 17 tours in 2023 that grossed above $100m – the highest number ever

News|08 Dec 2023

Official: Taylor Swift’s Eras is first $1bn tour

The record-shattering run heads Pollstar's Top 100 Worldwide Tours for 2023 – and is on course to generate another $1 billion next year

News|08 Jan 2024

Taylor Swift concert film makes box office history

With more than $261.6 million earned globally, The Eras Tour has become the highest-grossing concert/documentary film ever