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Record demand for Taylor Swift’s Argentina debut

More than three million people attempted to buy tickets for the singer's DF Entertainment-promoted stint in Buenos Aires

By James Hanley on 08 Jun 2023

Taylor Swift’s Eras Tour is continuing to smash records after millions of people attempted to buy tickets for the singer’s first concerts in Argentina.

Promoter DF Entertainment says Swift’s 9-11 November dates at Buenos Aires’ 65,000-cap River Plate Stadium sold out in a matter of hours following “unprecedented” demand during this week’s onsale.

More than three million people were in the virtual queue to buy tickets at one point according to DF boss Diego Finkelstein, who tells IQ the “epic” accomplishment speaks for itself.

A third show was added after the first two nights sold out. Prices ranged from 18,000 (€69) to 86,000 (€328) Argentine pesos.

Founded by Finkelstein in 2015, DF inked an exclusive multi-year deal to promote concerts at the famed stadium, aka the ‘Monumental’, earlier this year. The company previously sold out a record 10 nights at the venue with Coldplay last year.

Swift’s November shows form part of her first round of international dates for the Eras Tour

DF has upcoming concerts with artists such as The Weeknd, Roger Waters, Red Hot Chili Peppers and 5 Seconds of Summer. Live Nation acquired a majority stake in the firm in 2018.

Swift’s November shows form part of her first round of international dates for the Eras Tour. The 33-year-old will also play three dates in Mexico’s Foro Sol stadium before visiting Argentina and Brazil, with a closing show on 26 November in São Paulo at Allianz Parque (cap. 43,713).

The Latin American dates will be supported by pop singer Sabrina Carpenter and produced by Taylor Swift Touring.

Eras is tipped to eclipse the superstar’s 2018 Reputation Stadium Tour, which became the US’ highest-grossing tour in history, selling over two million tickets for 38 shows for a total of $266.1 million. Swift has just over 20 dates remaining of the North American leg, which saw “historically unprecedented demand” when it went on sale last year.


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