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The deal comes a year after the launch of Wasserman Music and sees Paradigm's London partners join the agency's managing executive team
By James Hanley on 26 Apr 2022
Wasserman Music has acquired Paradigm UK’s live music business in a deal that expands both the agency’s global client roster and its European footprint.
The blockbuster deal comes a year after the launch of Wasserman Music, which itself followed the completion of its acquisition of Paradigm’s North American live music business.
UK partners Dave Hallybone, Alex Hardee, Tom Schroeder and James Whitting, who founded Coda Agency in 2002, have joined the Wasserman Music managing executive team as part of the deal, which reunites the London-based team with their North American colleagues. Coda partnered with Paradigm in 2014 and fully came under the Paradigm name in 2019.
“With this group under one banner, we now have a truly scalable and serviceable global music practice”
“I am incredibly proud to reunite Alex, Dave, James, Tom and their team with the full force of our Wasserman Music group,” says Wasserman chairman and CEO Casey Wasserman, who will deliver a keynote interview at ILMC 34 tomorrow (27 April) at London’s Royal Garden Hotel. “They not only persevered through a once in a lifetime pandemic, but prioritised their clients and partnerships in a way that is consistent with our values and commitment to talent. With this group now under one banner, we now have a truly scalable and serviceable global music practice and look forward to strengthening our platform together.”
“We couldn’t be more excited to be back under the same name as our longtime partners in London,” says Wasserman Music EVP and managing executive Marty Diamond. “We share common values and a deep commitment to artist development, and with live music coming back huge this year, we’re confident that together we can secure the health, success and growth of our clients’ careers throughout the world.
“We have persevered and continued to excel in our global efforts during this incredibly challenging time, and we have worked closely through it all to provide continuous service to our clients.”
“Casey and his team are the most ambitious we have ever met”
Wasserman Music’s roster now includes globally represented artists Baby Keem, Bastille, Billie Eilish, Brent Faiyaz, Disclosure, Drake, Frank Ocean, Fred again.., Imagine Dragons, Kacey Musgraves, Kenny Chesney, Liam Gallagher, Louis Tomlinson, Normani, ODESZA, Old Dominion, Pharrell, Sia, Skrillex, Sturgill Simpson, SZA, Turnstile, Wet Leg and Zedd, among others.
With the UK client roster merging into Wasserman Music, the agency now also handles international representation outside North America for artists including Bon Iver, FKA Twigs, Lewis Capaldi, Liam Payne, Mark Ronson, My Chemical Romance, PinkPantheress, Rag’n’Bone Man, Rita Ora, Robyn, Sean Paul, Shawn Mendes, Take That and X Ambassadors.
“The pandemic was incredibly testing for the industry,” says London partner Tom Schroeder. “It really made us all look at everything we have achieved and where we were going. What we saw in Wasserman was a company very different from others – dynamic, fast-moving, open, and honest. The commitment from our staff was incredible, and I couldn’t be more proud and determined to continue our journey.
“Casey and his team are the most ambitious we have ever met, and their reach and vision is inspiring. We have always seen ourselves as the alternative, and that fits better today than ever before.”
“The UK music partners are an exceptional group, and we congratulate them on this new chapter”
Over the course of 20 years, Wasserman has established itself as one of the world’s leading companies in the areas of brands and properties consultancy, sports talent representation and music artist representation. The addition of a London office adds to Wasserman’s network of more than 30 offices in 14 countries on three continents.
Sam Gores, majority shareholder of Paradigm Music UK, adds: “The UK music partners are an exceptional group, and we congratulate them on this new chapter.”
Paradigm will continue its collaboration with Wasserman Music through the shared representation of music clients in film, television, theatre, and publishing.
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