Ticketmaster has announced Kathryn Frederick as chief marketing officer (CMO), responsible for leading the company’s performance marketing, brand, partnership, insights, growth and digital marketing teams.
The global ticketing leader has also appointed David Eisenberg as vice-president of partnership marketing and Andrew Samson as vice-president of brand marketing.
As CMO, Frederick will report to Amy Howe, president and chief operating officer of Ticketmaster North America, to lead a centralised marketing team tasked with “building new tools and approaches to maximise customer affinity and revenue”, according to the company.
“Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition,” says Howe. “In her new role as chief marketing officer, she will continue to develop innovative solutions for Ticketmaster and our clients to further engage fans across all our channels from the initial event search to the event itself and beyond.”
“Since joining Ticketmaster, Kat has built the tools and strategies that have made her team the market leaders in customer acquisition”
Frederick joined Ticketmaster in 2015 and was previously senior vice-president of growth and insights. Prior to joining Ticketmaster, she held senior marketing roles at price-comparison site PriceGrabber and gin brand Distillery No. 209, and helped launch celebrity news site omg! (later Yahoo! Celebrity).
Eisenberg will lead the company’s sponsorship strategy and partnership marketing teams, which manage relationships with dozens of properties, sports teams and leagues, including the NFL, NBA and NHL. He will also head up marketing strategy across concerts, sports and theatre. Prior to joining Ticketmaster, he led integrated marketing at StubHub.
Samson, meanwhile, will lead Ticketmaster’s brand activations, campaigns and brand marketing strategy. Has was formerly head of brand partnerships at Fox Sports.
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