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Paylogic integrates Make it Social for group booking

The Scottish start-up's technology has already facilitated several group bookings for Mysteryland 2016, for groups of up to 20 people

By IQ on 14 Apr 2016

Hardwell, Mysteryland 2015, Nicoalsemgeest.com, Paylogic

Dutch DJ Hardwell at the 2015 edition of Mysteryland, one of Paylogic's clients

image © Nicoalsemgeest.com

Edinburgh-based start-up Make it Social has announced a strategic partnership with Paylogic that will see its proprietary group-booking technology integrated into the Dutch ticketing company’s entire platform.

Make it Social’s application program interface (API) distributes planning responsibility for group bookings and automatically splits and processes payment. On the new Make it Social-enhanced Paylogic platform, an ‘invite friends’ button will trigger a group creation pop-up, allowing users to invite their friends via email or SMS. If invitees decide to join the group, each is walked through booking and payment, and the check-out amount is based on the total price split, with each group member paying his or her share only.

It has already facilitated several group bookings for Mysteryland 2016 for groups of up to 20 people.

“An excited fan who convinces others to attend a festival is one of the best marketing tools in the industry”

“An excited fan who convinces others to attend a festival is one of the best marketing tools in the industry,” says Jan Willem Van der Meer, international CEO of Paylogic, one of Europe’s fastest-growing ticket agencies. “Make it Social is a terrific tool that’ll help fans buy tickets with their friends – and, as a result, help our events sell out quicker. This new partnership is yet another way for Paylogic to make its platform even more useful for our customers.”

Make it Social published a study earlier this year demonstrating that 25 per cent of social group bookings – defined as events, including concerts, sporting events, films and holidays, booked in informal groups of two or more people – are abandoned sometime during the planning process, mostly due to wrangling over group members’ preferences and payments.