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"Our engineers have built a truly world-class and equitable experience and I could not be more proud of our work"
By Lisa Henderson on 22 Nov 2023
TEG-owned ticketing, data and analytics firm Ticketek is rolling out an online accessible ticket booking platform, with the aim to make purchasing tickets easier for people with disability and their companions, family and friends.
The Australian firm’s bespoke digital solution enables customers to choose specific seats within a venue to match their needs and buy both accessible and non-accessible tickets within the same transaction.
There are several types of accessible seating available through the new digital platform, including for customers who use wheelchairs, require easy access, have a vision impairment or use a hearing loop. Companion tickets can also be purchased – allowing fans with disabilities to redeem a complimentary companion ticket for any seat within a venue.
Accessible seating can now be booked online for selected events at more than 30 venues including Allianz Stadium (NSW), Suncorp Stadium (QLD) and Sidney Myer Music Bowl (VIC). The digital booking option will be gradually rolled out to other venues where Ticketek is the authorised ticketing provider.
“At Ticketek, we believe that all Australians should have equal opportunities to attend their favourite events”
Ticketek says it has listened to customer feedback and consulted with government bodies, industry partners, and advocacy groups including Spinal Life Australia and the Physical Disability Council of NSW to improve the booking experience of people with disability, which accounts for around 1 in 6 (18%) or 4.4 million people in Australia.
“At Ticketek, we believe that all Australians should have equal opportunities to attend their favourite events,” says Cameron Hoy, managing director Ticketek. “Offering an ideal purchasing experience for accessible seating is a project we hold close to our hearts. We are aware that the process has not been as easy as it should be to date, so we are delighted to be delivering this improved experience for fans and their companions.
“Our engineers have built a truly world-class and equitable experience and I could not be more proud of our work and dedication to date. In particular, I would like to thank industry partners, advocacy groups Spinal Life Australia and the Physical Disability Council of NSW and the many customers who have assisted us in designing this solution.
“Like all technology, it will continue to evolve over time. Ticketek are committed to work with our partners, advocacy groups and industry stakeholders to ensure our solution continues to meet industry standards, and leverages the latest technology available to facilitate the best user experience for all consumers.”
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