ITY 2017: The ticketing industry bible returns

The digital edition of the International Ticketing Yearbook 2017, the third iteration of of the industry’s only in-depth guide to the global live entertainment ticketing business, is now live.

ITY 2017 – the print issue of which mailed with IQ 74 – offers a mix of features highlighting the latest in ticketing technology, including self-service, blockchain and overall innovation, and comprehensive profiles of more than 40 markets, making it an invaluable resource for anyone working in live entertainment globally.

“The feedback we’ve received from previous editions has been extremely encouraging,” explains editor Gordon Masson, “and that’s reflected in the growing number of countries under the microscope, with the likes of Chile, Hungary, Kazakhstan and New Zealand making their debuts in 2017.”

In addition to the new markets profiled, ITY 2017 features an extended section on China, which is seeing dramatic market shifts as the big ticketing players launch new services, sidelining many of the once-leading small and medium-sized platforms; while in Japan market leader Ticket Pia is mirroring the big Western promoters/ticketers by moving into venue ownership.

“Deep-pocketed hedge funds are eagerly targeting investment opportunities in ticketing, confident the live entertainment industry still has room for growth”

In Germany, meanwhile, CTS Eventim is still dominant, but is seeing increased competition from Live Nation GSA/Ticketmaster, while in Sweden virtually all tickets sold are now digital, mirroring the country’s near-cashless society.

“There’s barely a week goes by without a merger or acquisition,” continues Masson, “and now deep-pocketed hedge funds are eagerly targeting investment opportunities in ticketing, confident the live entertainment industry still has room for growth.”

The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine, and will be distributed at a number of the world’s leading conferences and events, including Intix, Ticketing Professionals, Ticket Summit, Eurosonic Noorderslag, ILMC, Reeperbahn Festival, EuroLatam and Moscow Ticketing Forum, over the next 12 months.

Read the digital edition of ITY 2017 below:

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