Steven Braines and Sophia Kearney, co-founders of the Weird & the Wonderful collective, lead the new business, bringing artists including Maya Jane Coles and KDA
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Live streaming service seeks talent across multiple topics.
By James Drury on 04 Aug 2017
Live streaming service LiveXLive has launched a talent development and management division.
LiveX Influencers will seek out talent across several topics including art, music, fashion, sports, cooking and more, develop their talent and manage their careers. It will pay particular attention to female voices in each sector.
It will be headed by LiveXLive social creator Amanda Cerny, alongside LiveXLive social editors Andrew B. Bachelor (“King Bach”) and recently-hired social star Jake Paul.
“We are discovering and developing the brightest minds in music and digital content.”
Recently signed creators include: Johannes Bartl and Katja Glieson. Bartl, a vegan fitness and comedy creator, has over 1.1million followers on Instagram and more than 390,000 followers on YouTube. Glieson, an Australian singer and musician, has 678,000 followers on Instagram.
“With LiveXLive Influencers, we are discovering and developing the brightest minds in music and digital content,” said Robert Ellin, founder and CEO of LiveXLive. “These incredible influencers are inspiring a generation, and we’re proud to support them through our commitment to producing and delivering the best original music content to viewers around the world.”
The music streaming network is focusing on the development of new music programming, including specials, documentaries, and long- and short-form content to complement its livestreams of music’s biggest festivals and music experiences from around the world.
The LiveXLive network of influencers has a combined social reach of over 75 million, and is growing at an average of over 1 million per month across creators.
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