"Our plan is to stage concerts by artists who are huge in their own country but who have not yet performed in the UK," says director Cemil Demirok
Sign up for IQ Index
The latest industry news to your inbox.
"Orchard Live has been unable to fully recover from the consequences of the pandemic and the ensuing challenging trading conditions"
By James Hanley on 01 Sep 2023
Wales’ largest independent concert promoter Orchard Live has ceased trading and has gone into liquidation, citing “enormously challenging trading conditions”.
The company has promoted shows with acts such as Queens of the Stone Age, Noel Gallagher’s High Flying Birds, Diana Ross, George Ezra and Sam Fender
But the firm says trading conditions since the onset of Covid-19, compounded by the impact of the cost-of-living pressures on ticket sales, had made it impossible to continue operating.
“Despite the best efforts of a hardworking and very talented team, Orchard Live has been unable to fully recover from the consequences of the pandemic and the ensuing challenging trading conditions,” says a spokesperson for the promoter. “After exploring all possible strategies to avoid this action, the difficult decision has been made to put Orchard Live into creditors voluntary liquidation.
“The past three years have been enormously challenging for the music industry”
“The past three years have been enormously challenging for the music industry and there have been a number of casualties in the sector.”
The statement points out that the company lost summer seasons in 2020 and 2021, and costs increased significantly for rescheduled shows in 2022.
“Despite some great successes, an oversupply of concerts, a slow public return to live events, the cost-of-living crisis and increased competition from national promoters has not produced the required level of sales, leading to unsustainable losses,” adds the spokeperson. “This news will unfortunately be a blow to music lovers in Wales who have been able to enjoy Orchard Live’s work over many years.”
Any ticket-holders for an Orchard Live show are advised to contact the ticket outlet they purchased their ticket from for more information.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.