More than three quarters of British festivalgoers consider their festival experiences to provide good value for money, reveals a new survey of spending habits
Sign up for IQ Index
The latest industry news to your inbox.
Events including Reading and Leeds Festivals, Slam Dunk, Black Deer and newcomer Wide Awake are hoping to welcome fans back after 21 June
By IQ on 25 Feb 2021
A growing number of UK festival operators are confident their events should take place in some capacity this summer, bolstered by plans to allow full-capacity outdoor shows in England from June (as well as a viral tweet from Reading and Leeds Festivals).
British prime minister Boris Johnson announced on Monday (22 February) that all lockdown measures should be lifted in England from 21 June, theoretically allowing large outdoor events such as festivals to take place with no restrictions. Industry response to the announcement was largely positive, though live music businesses and associations are seeking more clarity as to what will be possible.
Speaking after the announcement, Paul Reed, CEO of the Association of Independent Festivals, said he is “optimistic that many of our member festivals may be able to go ahead in some capacity later on this year. There are still, however, some urgent points of clarity that need to be made around the exact requirements that festival organisers will need to meet, in particular around testing and Covid certification.”
Also optimistic about this summer is Festival Republic, which tweeted yesterday that, “following the government’s recent announcement”, its Reading (105,000-cap.) and Leeds Festivals (75,000-cap.) “can’t wait to [welcome] fans back to the fields” this summer:
The sister festivals are scheduled for Friday 27 to Sunday 29 August and boast a largely British line-up, though there are several international artists – including Americans Madison Beer, Fever 333, Ashnikko and, notably, headliner Post Malone – booked to perform.
“We cannot wait to open our gates and welcome both fans and artists”
Speaking to the NME last month, Festival Republic managing director Melvin Benn said that while the festival sector is relying on “the vaccine first and testing second”, his ‘Full-Capacity Plan’ would allow for major events to go ahead even before the UK achieves herd immunity to the virus. “It could be a mix of both,” he explained. “I feel that we can get away with shows purely on testing. It’s immensely hard work, but operationally doable and hopefully unnecessary. The Full Capacity Plan was always based on verification of being clear of Covid, or clear of being in danger of Covid.
“The vaccination, and verification that you’ve had it, would give you that safety of knowing that you’re not going to get super ill. It will work, providing that they can get the majority of the people in the country vaccinated, and as long as there are enough people at the event who have been vaccinated.”
Among the other UK festivals that have indicated they will take place this summer – all after the key date of 21 June – are pop-punk event Slam Dunk, Americana weekender Black Deer, drum’n’bass festival Hospitality Weekend in the Woods and a new one-day London event, Wide Awake.
Slam Dunk said on Tuesday (23 February) that both Slam Dunk North in Leeds and Slam Dunk South in Hatfield (both 22,000-cap.) would be pushed back to September from their original dates in May.
In a statement, the independent festival said it had already predicated that the original dates would not be feasible and had, “of course, been working hard on rescheduled dates”.
Slam Dunk has yet to announce its 2021 line-up although organisers say it should “remain very similar” to 2020’s cancelled event, which would have featured Sum 41, Don Broco, NOFX, Billy Talent, the Used and more.
“Following the government’s recent announcement, we can’t wait to get back to the fields this summer”
Black Deer, meanwhile, is taking place just a week after originally planned, returning to its 20,000-capacity Eridge Park site in Kent on 25–27 June.
The 2021 festival is headlined by Van Morrison, Wilco, the Waterboys and Robert Plant’s band Saving Grace, with other performers including Lucinda Williams, the Dead South, Imelda May and Drive-By Truckers.
Speaking to Access All Areas, Black Deer promoter Gill Tee said the festival is “planning for a full-capacity event” in June, and that “ticket sales are moving towards that number”.
Wide Awake, a new festival of “leftfield indie, post-punk, electronic, techno and jazz” which was originally due to debut in 2020, takes place on 3 September at Brockwell Park in south London (formerly home to Field Day) with artists including Black Midi, Songhoy Blues, Tinariwen, A Certain Ratio and Erol Alkan.
Organiser Marcus Weedon, who co-founded Field Day in 2007, comments: “We’re incredibly excited to finally be able to bring this very special show to London this September. It’s been a tough year for everyone, not least the festival and event industry, and we have been working very hard to ensure Wide Awake is brilliantly curated with the safety of everyone at the forefront.
“We cannot wait to open our gates and welcome both fans and artists in what is going to be an incredibly special event this year.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.