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A renewed deal between AEG and naming partner O2 means the world's most successful venue will be called The O2 for at least another ten years
By Jon Chapple on 23 Feb 2017
The O2 in London, the world’s most-visited music venue, is to keep its name for another next ten years following the signing of a new agreement by operator AEG and naming partner O2.
The partnership between AEG and O2, a subsidiary of Spanish telecommunications giant Telefónica, dates back to 2005, when the two parties announced they were to redevelop the then-empty Millennium Dome in Greenwich into The O2. The new venue, and its 21,000-capacity arena, opened in 2007.
More than 60 million people have passed through The O2’s doors since, with close to 20m tickets sold.
As part of the renewed deal, O2 will from 2018 the number of priority tickets available to its customers, and both it and AEG are investing in high-density wi-fi for the venue, expanded pre-show facilities and a 205,000sqft designer shopping centre, due to open in 2018.
“Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating its 10th year of operation”
The partners have also announced they are to install new technology in The O2 Arena to track and analyse crowd movements – providing information such as calories burned; noise generated by the audience; and as the most popular moment of the night, based on the crowd’s response – which will be shared with fans and on social media, “enhancing the live experience before, during and after each event”.
Mark Evans, CEO of Telefónica UK, comments: “We are incredibly proud of our highly successful partnership with AEG, which has made The O2 into the internationally renowned music and entertainment venue it is today. Over the past ten years our work together has set an industry gold standard and it will continue to do so for the next ten years.
AEG Europe vice-president Paul Samuels adds: “Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating its 10th year of operation. From signing the deal back in 2005, O2 as become a significant and transformative force in the music business, and our partnership has enabled countless benefits and experiences for their customers and all music, sports and entertainment fans.
“We’re thrilled they’re committing to The O2 once again, and know it will enable the venue to become even better for fans and the artists that play here. The O2 would not be the success it is without the support and commitment of our partners.”
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