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Arena Market: Croatia

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The country’s largest venue is the 4,000-18,600-capacity Arena Zagreb, where project manager Miroslav Stanec is brimming with enthusiasm about the current state of Croatia’s live entertainment market. “It’s healthier than ever,” he says. “The biggest reason for that is the large variety of events we’re able to provide for our audiences, from expos and sporting events to domestic and international concerts.”

Except for the peak festival months in July and August, where bands head to events such as Tisno’s coastal event Outlook Origins, Stanec says the rest of 2023 is fully booked. 2024 is already at 65% occupancy, and Stanec predicts it will be “the best year yet” for Arena Zagreb. 2025 will see the venue become one of the hosts of the World Handball Championships and already has ten concerts booked.

“We’ve invested in our ticket control system and are finally able to provide standard mobile phone scans for our attendees”

Stanec’s confidence about the state of the market is down to a keen awareness of industry trends, as well as future improvements that will see Arena Zagreb bringing any out-of-date technology up to today’s standards. “We’ve invested in our ticket control system and are finally able to provide standard mobile phone scans for our attendees,” he says. “We’re also planning to invest in a completely new central “cube” that will be in accordance with all sporting regulations and will also be used for marketing and branding purposes during concerts.”

With KISS, Iron Maiden, Sting, and The Cure having played there in recent times, other musicians lined up for the rest of 2023 include Depeche Mode and Bryan Adams.

Outside of the capital, the Spaladium Arena (12,300) in Split played host to Rock the Opera and Cirque du Soleil last year but had no new shows booked at the time of writing.

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