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Arena Market: Croatia

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A booming tourism sector with millions drawn to the striking coastline, plus a motoring festival scene, makes Croatia an attractive stop. The largest venue in the country is the 1,500-18,600 capacity Arena Zagreb.

The venue’s Miroslav Stanec reports “a very healthy market with a variety of performers that meet visitors’ demands, especially after the Covid-19 situation”. He says: “People were fed up with the masks, social distancing, and other restrictions, but now that everything is pretty much back to normal, they are craving entertainment, which has positively reflected on our entertainment market. Hopefully, it will stay that way.”

“People were fed up with the masks, social distancing, and other restrictions, but now that everything is pretty much back to normal, they are craving entertainment”

The venue is almost fully booked for the next six months, Stanec says, which gives him confidence about the state of the market. “Our biggest challenge is predicting the demand for an event – it’s a constant struggle to optimise our prices in order to increase revenues and profits given the recent turmoil in the market.

Fortunately, we have experienced a light but steady breeze from domestic performers where we have standard pricing and a packed venue almost every time, so with them it’s always a win-win situation.”

Arena Zagreb is about to make major investments in its technical set-up in order to bring it right up to the highest contemporary standards, including tripods, handhelds, jumbotron, and so on. Iron Maiden started a European tour from the venue, “needless to say, we had a full house.”

“it’s a constant struggle to optimise our prices in order to increase revenues and profits given the recent turmoil in the market.”

Other artists lined up, at the time of writing, are KISS, The Cure, Sting, and Rage Against The Machine. Outside the capital, Spaladium Arena (9,760) in Split has forthcoming shows by Cirque du Soleil and Rock The Opera.

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