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Arena Market: Chile

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Originally known as the Arena Santiago, the Movistar Arena in the Chilean capital has ensured the country’s spot as a bona fide destination for touring acts in South America that rivals more renowned stops in Brazil and Argentina.

Since it opened in 2006, the 16,500-capacity venue – owned by the local HLR Group, which also owns local ticketing service Puntoticket – has been one of the continent’s key venues, having seen performances from Christina Aguilera, Romeo Santos, Paramore, and David Guetta so far this year and was recently ranked 11th in ticket sales out of 100 global arenas by Pollstar.

To maintain their current standing at the core of the South American touring market, venue manager Ricardo Hargreaves confirmed that the multipurpose facility has undertaken fresh works for further structural improvement.

“It’s very important for us to continue being one of South America’s most prominent venues.”

“We’ve renovated our accessibility systems to further accommodate people with reduced mobility, and we’ve invested in metal detector portals and renovated over 300 high-definition cameras within the premises,” he explains, also stating that the Movistar Arena will be gearing towards being a more sustainable arena with a few different projects in the pipeline.

With the arena assigned as one of the host venues for this year’s Pan American Games, Hargreaves hopes to include more sporting events, in addition to their portfolio of musical extravaganzas. “We’re projecting more than 180 events between now and 2025,” he says. “It’s very important for us to continue being one of South America’s most prominent venues.”

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