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Arena Market: Chile

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The arrival of Santiago’s Movistar Arena in 2006, initially as the Arena Santiago, was instrumental in securing Chile’s place in the classic routing triumvirate that also includes Brazil and Argentina.

The continental circuit these days is more extensive than that, but the Movistar remains one of the key venues in South America, with more than 130 events per year in normal times and a capacity of 12,000 seated and 17,000 standing. Ricardo Arjona, Rosalía, Marc Anthony, J Balvin, and Michael Bublé are among the highlights of a busy second half of 2022.

The market in Chile, however, has been decidedly rocky in recent years.

The arena is operated by the local HLR Group, which also owns local ticketing service Puntoticket and is fast expanding its coverage across South America’s ‘Andean axis’ of Chile, Peru, and Colombia with its venue, ticketing, and content business.

The market in Chile, however, has been decidedly rocky in recent years.

In October 2019, when a protest at a hike in public transport fares developed into broader demonstrations over living costs and inequality, resulting in 29 deaths and the destruction of an estimated $3.5bn (€3.4bn) of public and private property. Then came Covid, which hit Chile hard and led to lobbying from the live industry over the lack of government support, with the warning that the Covid crisis could result in the loss of $250m (€249m) and 160,000 jobs in Chile’s live industry.

Now the pandemic is over, even if its aftermath isn’t – and Chile is once again at the heart of the South American touring market, showcasing the best Latin and international talent.

Now the pandemic is over, even if its aftermath isn’t – and Chile is once again at the heart of the South American touring market, showcasing the best Latin and international talent.

Coming up at the Movistar Arena at the time of writing were Spain’s Rosalía, US Latin star Marc Anthony, Italy’s MTV VMA winners Måneskin, Puerto Rico’s Myke Towers, and Guatemala’s Ricardo Arjona. International festivals such as Lollapalooza and Primavera Sound tend to lead with international talent (Foo Fighters, Miley Cyrus, A$AP Rocky, The Strokes in the former case; Arctic Monkeys, Lorde, Travis Scott and Björk in the latter) while finding spaces for Chilean and regional talent further down the bill.

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