'Laura Marling – A Streaming Success' gathered together the team behind the singer’s Union Chapel concerts to discuss the ins and out of the ticketed live stream game
IQ joined forces with Scottish music convention Wide Days for this virtual IQ Focus session, which shined a light on the team behind Laura Marling’s pioneering live stream shows in London earlier this year.
In June, Laura Marling made history with two, back-to-back shows at London’s Union Chapel, with the first performance livestreamed to Europe and the second exclusively for North America.
Selling over 6,000 tickets, the gigs proved that it’s not just stadium acts that can generate revenue from broadcasting to an online audience. Key figures who helped make Marling’s vision a reality came together on the panel to discuss how the shows can serve as a template for other acts.
Chaired by music industry consultant Tina Hart, panellists included ATC Management’s Ric Salmon, who was a driving force behind the Union Chapel shows and has since set up ticketed livestreaming business, Drift; Amy Oldham of Dice, who provided the ticketing and one of the livestreaming platforms for Marling’s concerts; and award-winning director Giorgio Testi of Pulse Films, who was in charge of filming the shows.