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Alda expands to Croatia with new office and festival

Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, is expanding to Croatia.

The Dutch promoter, which is 50% owned by Live Nation-backed Insomniac, today announced it has opened an office in the capital, Zagreb.

In addition, Alda and Insomniac have also planned a new seven-day festival in the Croatian city of Pula, on the Adriatic coast.

The event, titled Secret Project Presents Pula Music Week, will take place in and around one of Europe’s oldest amphitheatres between 30 June to 6 July.

Peggy Gou, Solomon, Disclosure, Tale Of Us, Boris Brejcha, Charlotte de Witte and Black Coffee will each host their own evening. Support acts will be announced at a later date.

“Croatia will be the epic centre for the European dance industry for the foreseeable future”

Project Presents Pula Music Week is the second new festival Alda and Insomniac have launched together, after Saga festival in Bucharest, Romania.

Allan Hardenberg, director and co-founder of ALDA, says: “In the two years that the festival world has been on hiatus, we have of course not been idle. We’ve made plans for when it could all be done again… and that’s now! Earlier this month we officially opened our office in Zagreb, Croatia will be the epic centre for the European dance industry for the foreseeable future.

“There are so many options here, especially for destination festivals. With the Pula Music Week, music lovers can enjoy not just one evening, but a week of the very best DJs in a unique location, where they are provided with everything they need.”

Alda is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival.

Insomniac, meanwhile, has produced more than 2,000 events since 1993, including Electric Daisy Carnivals in North America, Japan, China and Mexico, and Nocturnal Wonderland, the US’s longest-running dance music event.

 


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Venues open doors as demand for hospital beds grows

As demand for hospital beds increases across the world, arenas, stadia and conference centres shuttered by the coronavirus are being repurposed for temporary medical use.

Venue operators in countries including Spain (which has over 33,000 cases at press time), the UK (5,683 cases), Croatia (315 cases), the US (33,404 cases) and Brazil (1,629 cases) are handing over their properties to health authorities to be turned into field hospitals for patients with Covid-19.

In Madrid, Ifema, the 2.9 million m² (31.2m sqft) conference and exhibition centre, has become the largest ‘hospital’ in Spain, welcoming its first 126 patients yesterday and another 90 today (23 March).

Working alongside Spain’s Military Emergencies Unit (UME), the government of Isabel Díaz Ayuso, president of the Community of Madrid, installed 300 hospital beds in Ifema the space of 48 hours, with another 1,300 beds expected to be operational by Wednesday.

Though the Ifema hospital is meant for patients with mild symptoms, the venue is also equipped with 96 ICU (intensive care unit) posts, reports El Mundo, with the hospital site covering a total of 35,000m² (376,740sqft).

Authorities credit fangcang with a crucial role in bringing the outbreak in Wuhan under control

Ifema’s transformation is modelled on that of venues in Wuhan, China, where the pandemic originally began late last year.

Wuhan’s 16 fangcang, or shelter hospitals, have been operational since early February, and include hotels, conference centres, arenas, sports stadia and other public venues in the city. According to the Wuhan municipal government, the number of beds in the city, which has a population of more than 11m, reached 30,000 later that month.

Over half of the fangcang beds are now empty, with authorities crediting the shelter hospitals with a crucial role in bringing the outbreak in Wuhan under control.

In Croatia, meanwhile, the 22,000-capacity Arena Zagreb is similarly being transformed into a field hospital with beds for coronavirus patients to free up space in local hospitals, as many of Brazil’s top football teams hand over their stadia while the Série A season is suspended.

Current South American champions Flamengo, who play in red and black, are among the teams giving control of their stadium (in Flamengo’s case, the famous 78,838-seat Maracanã) to health authorities.

“Let us help those who need it most”

“In this grim moment, I wanted to invite our great red and black nation to renew hope and work for better days,” club president Rodolfo Landim explains in an email to Flamengo supporters. “Let us take care of our elderly and help those who need it most.”

New York’s 1.8m sqft (170,000m²) Javits Convention Center, one of the biggest event spaces in the US, is also being turned into a 1,000-bed hospital, with construction due to begin this week – as is the ExCeL Centre in east London, with Britain’s National Health Service (NHS) reportedly planning a 4,000-bed field hospital to cope with the peak of the pandemic in the UK.

Elsewhere in the UK, Welsh rugby club Scarlets says its 14,870-seat stadium, Scarlets Park (Parc y Scarlets), will become a 500-bed hospital, with nearby leisure centres also being used by NHS workers.

“Community has always been a huge part of what the Scarlets is about, and in unprecedented times like these communities stick together,” says Scarlets GM Jon Daniels. “The health service and workers are doing an incredible job in challenging circumstances and we are happy to be offering help and support in any way we can.”

 


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