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YouTube, Live Nation open livestreaming-focused venue

YouTube Theatre, the new 6,000-seat live music and entertainment venue located at Hollywood Park in California, is now open.

The venue’s initial slate of events spans September, October and November and will culminate in a grand opening this winter when YouTube Theatre and Live Nation, the venue’s exclusive booking promoter, will announce the first artist residency.

Throughout autumn, the YouTube Theatre will host concerts with the likes of Pitbull, Iggy Azalea, TLC, Evanescence, Halestorm, Marina (and the Diamonds) and Louis Tomlinson, as well as awards shows, esports competitions, community gatherings and conferences.

The state-of-the-art indoor venue has a focus on digital technology, with capabilities to “seamlessly” stream live events to YouTube’s two billion global monthly users.

The three-story, 227,000-square-foot venue is part of Hollywood Park, a privately funded 300-acre sports and entertainment destination being developed by Kroenke.

“YouTube Theatre will share ​the event​ experience with our two billion global monthly users through live streams and VOD”

The YouTube Theatre is housed under the same roof canopy as the 70,000-capacity SoFi Stadium (home to American football teams, Los Angeles Rams and Los Angeles Chargers) and the American Airlines Plaza.

“We couldn’t be more thrilled to be the exclusive promoters of this incredibly dynamic venue coming alive in Los Angeles,” says Rich Best, Live Nation’s regional head of talent for California. “Alongside Hollywood Park, we plan to make this a must-visit live entertainment venue and we can’t wait to unveil what is in store for this unique space.”

Angela Courtin, VP of brand marketing, YouTube, added: “YouTube Theatre will drive the uniqueness of YouTube by combining physical, ‘in real life’ events that bring creators and fans together, while simultaneously sharing ​that same event​ experience with our two billion global monthly users through live streams and VOD content.”

Jason Gannon, managing director, SoFi Stadium and Hollywood Park, says: “When he set out to build YouTube Theatre, Stan Kroenke envisioned an intimate, world-class venue that exemplified three core aspects: technology, creativity, and entertainment. We cannot imagine a better partner to help us bring this vision to life than YouTube.”


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