YMU hires new artist manager Truce
International artist management firm YMU Group has appointed Truce Susan to the position of senior manager.
Based in London, Susan – known as Truce – will report to Iain Watt, managing director of YMU’s UK music division, and work closely with senior manager Sophie Bloggs, whose team he joins.
Truce started his career DJing and organising music events across London, before joining music broadcast platform the Boiler Room in 2010, where he became global creative director. He then launched the label Bone Soda, helping artists such as slowthai, Octavian, Bakar, Ama Lou, Sheck Wes and BenjiFlow find international audiences.
He will continue to run Bone Soda independently but brings two of his existing management clients, Bekah CC and Airhead, to YMU Group.
Founded in 1984, YMU Group (formerly James Grant Group) has offices in Los Angeles, London, Washington, New York and Manchester. Its music roster also includes the likes of James Arthur, Years & Years, Blink-182, Clean Bandit, Take That, Steve Aoki, Mika and Danny Howard.
“Truce is a natural music entrepreneur”
“Truce is a natural music entrepreneur who has enjoyed success across a number of different sectors,” says Watt.
“He understands both the creative and commercial aspects of artist management and is a great addition to our team. He is bringing two great artists, Bekah CC and Airhead, with him and the aim is to help him build an amazing roster of credible artists who we can help have long-term, successful careers.”
Truce adds: “I’m excited to join Iain, Sophie and the rest of the YMU team. Having known Iain for a few years, it feels like the perfect story for how I see my management career developing.
“YMU is a leading entertainment management company and has successfully brought on and supported a number of inspiring artists globally. I’m hoping I can mix it up a little and look forward to combining experiences, knowledge and ideas to support our clients.”
His appointment follows the hiring of First Access’s Sarita Borge as senior manager in February.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Artist manager Sarita Borge joins YMU Group
International talent management firm YMU Group has appointed Sarita Borge as a senior manager.
Based in London, Borge will report directly to Iain Watt, managing director of YMU Group’s UK music division. She joins from First Access Entertainment, and formerly served as an artist manager at ROAR Global and label manager of Asylum/Atlantic Records.
Founded in 1984, YMU Group (formerly James Grant Group) has offices in Los Angeles, London, Washington, New York and Manchester. Its music roster includes the likes of James Arthur, Years & Years, Blink-182, Clean Bandit, Take That, Steve Aoki, Mika and Danny Howard.
In her new role, Borge will oversee a number of the company’s existing clients while building her own roster of artists.
“Sarita is a highly respected music industry professional who brings experience and creativity to our team”
“Sarita is a highly respected music industry professional who brings experience and creativity to our team,” comments Watt. “She is a passionate artist advocate with proven skills, and her track record of success in both the the US and UK will provide valuable insight for us.”
Borge adds: “YMU Group is such a progressive company that [is] globally successful in the music space and beyond; I am thrilled to be joining the team.
“I’m excited to be working with the already globally successful talent YMU has, as well as being part of the expansion and diversification of the roster going forward. The company’s depth of resource alongside the talent and passion within the team is so impressive and it’s really wonderful to be a part of it.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.