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US, UK and Japanese fans most willing to travel for live events

Americans, Britons and Japanese are most likely to travel internationally to see live entertainment, with fans from those countries ranking highest among the nearly 200,000 StubHub customers who crossed borders to see a show or event in 2018, according to new data from the leading ticket marketplace.

StubHub’s fourth annual Year in Live Experiences report also highlights the best-selling events and most sought-after artists, festivals, shows and sports teams, in a year when “more people than ever crossed borders to experience a live event”.

“The power of live experiences transcends languages and borders,” comments Sukhinder Singh Cassidy, president of StubHub. “This year, StubHub saw fans from 144 countries cross borders to travel to live events, indicating that shared experiences pull people together, even during challenging times.

“Shared experiences pull people together, even during challenging times”

“With nearly 200,000 StubHub customers crossing borders to attend over 30,000 events in 2018, it’s clear that people continue to love being with fellow fans, seeing their favourite artists or teams live.”

Ed Sheeran, BTS and Elton John were first, second and third, respectively, in the best-selling acts of 2018 (non-US) chart, while Bruce Springsteen and Taylor Swift led Sir Elton in the best-selling artists in the US.

Full top-tens include:

Countries most likely to cross borders for a live event
1. United States
2. United Kingdom
3. Japan
4. Canada
5. Mexico
6. Spain
7. Germany
8. Republic of Ireland
9. South Korea
10. France

Top 10 best-selling artists globally (non-US)

1. Ed Sheeran
2. BTS
3. Elton John
4. Foo Fighters
5. Paul McCartney
6. U2
7. Drake and Migos
8. Taylor Swift
9. The Rolling Stones
10. Eagles

Top 10 best-selling artists in the US
1. Bruce Springsteen
2. Taylor Swift
3. Elton John
4. Ed Sheeran
5. Justin Timberlake
6. Drake and Migos
7. Eagles
8. Bruno Mars
9. Pink
10. Billy Joel

Read the Year in Live Experiences 2018 in full here.


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