XL Recordings’ A&R manager joins WME

WME has announced that Caroline Simionescu-Marin is joining its UK music division as an agent, effective immediately.

Simionescu-Marin, who was most recently the A&R Manager for XL Recordings, began her music career as editor of the UK urban music site and channel GRM Daily in 2013, aged just 18. While at GRM Daily, she created and developed the ‘New Gen’ brand, as well as playing a part in the early management of J Hus.

At XL, Simionescu-Marin curated the ‘New Gen’ compilation album, featuring the likes of AJ Tracey and Avelino, and signed underground British rapper Nines, releasing his first two albums, which both charted in the top 5 selling over 100,000 albums.

“I am very excited to be starting the next chapter of my career as an agent in WME’s UK music team”

“Caroline is going to be a brilliant addition to WME,” comment Brian Ahern, partner and co-head of WME’s London music division, and Lucy Dickins, head of UK Music at WME. “She’s completely immersed in the music she loves and what she has achieved so early in her career is really impressive. Her joining will further strengthen and grow the UK team as we kick off 2020.”

Simionescu-Marin says: “I am very excited to be starting the next chapter of my career as an agent in WME’s UK music team. I have admired the company for a long time and it’s exciting that, as well as music, WME has such a major reach across many other areas in global entertainment too. I can’t think of a better place to learn and grow.”

WME’s UK music division is also headed up by Adele and Mumford and Sons agent Lucy Dickins who recently appeared alongside her father Barry, co-founder of ITB, and brother Jonathan, founder of September Management, in a one-of-a-kind interview.

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