Alexandra Palace darts goes cashless with Weezevent
The World Darts Championship returns to Alexandra Palace in London this December, with all payments cashless for the first time in the event’s history thanks to a partnership with Weezevent.
All bars, food and merchandise outlets at the three-week sporting event will be using a cashless payment system powered by Weezevent. The system, which cuts out the need for cash and provides event organisers with visitor and sales data, debuted in the UK festival market at Standon Calling in 2019.
Moving on from the previous paper-based token system, the 85,000 attendees at the World Darts Championship will be able to top up in advance or on site, and make payments using souvenir NFC cards at Weezevent point-of-sale devices.
These cards can be used on repeat visits to the darts series, which runs from 13 December to 1 January, benefitting fans who attend more than once during the darts’ three-week residency at the 10,000-plus-cap. Ally Pally (pictured).
“The benefits to customers will be instantly obvious, with fewer queues at the bars and speedy transactions”
Olly Goddard, UK country manager for Weezevent, says: “Alexandra Palace is one of the most iconic venues in London and we are very much looking forward to bringing our cashless system here through our partnership with the World Darts Championship. The benefits to customers will be instantly obvious, with fewer queues at the bars and speedy transactions.
“Importantly, it will now be a much simpler process to get refunds back from the cards should there be any pre-paid amount left once the darts has finished. Previously, guests would have to send back the paper tokens; with the Weezevent system all refunds are processed online immediately after the event ends. ”
Matt Porter, chief executive of the Professional Darts Corporation, the Worlds Darts Championship organiser, adds: “ I used the Weezevent system at Standon Calling and saw how easy it was to use. Providing a cashless solution to our fans is an important step to improving their experience at the World Darts Championship. As an organisation, we are always looking at ways to improve our offering and with Weezevent we have partnered with a proven and reliable system.”
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