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Germany’s Wizard rebrands, reconfigures business

Germany’s Wizard Promotions has announced it is rebranding as Wizard Live and is dividing its operations into four business areas.

The Frankfurt-based company’s four divisions include show & touring, which remains its core business, alongside marketing, brand & music connector and artist development, marking its evolution from concert organiser to “all-round, worry-free service provider”.

“By dividing it into four powerful business areas, we can respond even more precisely to the different needs of artists, offer better customised solutions and open up new formats,” explains Wizard Live MD Oliver Hoppe. “Wizard Live combines the best of all worlds: passion meets industry knowledge. Experience complements reliable figures. And tradition meets revolution. As Wizard Live, we tackle the challenges of our industry, whether divided into four targeted specialist areas or together as a strong full service team.”

The firm will provide mentoring both on and off the stage as part of its comprehensive artist development services.

“For us, the artists always come first and our primary goal is a long-lasting, successful and fulfilling partnership”

“All artists and bands have their own idea of ​​where we want to go with them,” says Hoppe. “We know our musicians personally and they know us. The relationship with our artists is based on personal connection, reliability and trust. For us, the artists always come first and our primary goal is a long-lasting, successful and fulfilling partnership.”

Wizard is celebrating its 20th anniversary this year with shows by the likes of AC/DC, TOTO, Bruce Dickinson, Scorpions,  Zucchero, NENA, Extreme, Five Finger Death Punch, Gene Simmons Band, Jane’s Addiction, Cradle of Filth, Judas Priest, Kiefer Sutherland, Jamie Cullum, Feeder and Jack Savoretti.

The company reported a record year in 2023, buoyed by big-name concerts by the likes of Iron Maiden, Scorpions and KISS. It sold more than 250,000 tickets for heavy rock shows last summer alone.

 


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LGBTIQ+ List 2024: This year’s queer pioneers unveiled

IQ Magazine has revealed the LGBTIQ+ List 2024 – the fourth annual celebration of queer professionals who make an immense impact in the international live music business.

The list is once again the centrepiece of IQ’s annual Pride edition, sponsored by Ticketmaster, which is now available to read online and in print for subscribers.

The 20 individuals comprising the LGBTIQ+ List 2024 – as nominated by our readers and verified by our esteemed steering committee – are individuals that have gone above and beyond to wave the flag for an industry that we can all be proud of.

The fourth instalment comprises agents, promoters, venue directors, bookers, consultants, sustainability experts, talent buyers, managers and sound engineers from across the world.

In alphabetical order, the LGBTIQ+ List 2024 is:

Anna Sjölund, EU programming director, ASM Global (SE)
Ary Maudit, sound engineer/producer, RAK Studios/Strongroom/Saffron Records (UK)
Buğra Davaslıgıl, senior talent buyer, Charmenko (TR)
Caterina Conti, operations manager, 432 Presents (UK)
Chris May, general manager, BC Place Stadium (CA)
Dustin Turner, music marketing agent, music touring, CAA (US)
Emma Davis, general manager/agent, One Fiinix Live (UK)
Gwen Iffland, senior marketing & PR manager, Wizard Live (DE)
Jason Brotman, founder, Five Senses Reeling (US)
Joona Juutilainen, Booking Assistant, Fullsteam Agency (FI)
Luke Mulligan, director, Circa 41 (AU)
Paul Lomas, booker, WME (UK)
Pembe Tokluhan, production/founder/diversity consultant, Petok Productions (UK)
Priscilla Nagashima, VP of engineering, DICE (UK)
Rhys France, corporate & private events booker, CAA (UK)
Rivca Burns, acting head of music, Factory International (UK)
Ross Patel, green impact consultant & board member, LIVE/MMF (UK)
Sam Oldham, venue director, The O2 (UK)
Sam Booth, director of sustainability, AEG Europe (UK)
Zoe Maras, founder & artist services, Joyride Agency (NZ)

Throughout Pride Month (June), IQ will be publishing full-length interviews with each person on the LGBTIQ+ List 2024.

However, subscribers can read the full Pride edition now. Click here to subscribe to IQ from just £8 a month – or see what you’re missing out on with the limited preview below.

Check out previous Pride lists from 2023, 2022 and 2021.

 


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