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Spotify takes another playlist on the road with ¡Viva Latino! Live

Spotify is bringing its popular ¡Viva Latino! Latin music playlist to the stage.

Produced in partnership with US promoter Cárdenas Marketing Network (CMN), ¡Viva Latino! Live will feature performances from what Spotify calls the “hottest artists making a name for Latin music across the globe”, including Daddy Yankee (of ‘Despacito’ fame), Jowell y Randy, Bad Bunny, Becky G and Natti Natasha.

The tour kicks off at Allstate Arena (18,500-cap.) in Chicago on 23 August, with additional cities, both in North America and internationally, and more performers to be announced at a later date.

The launch of ¡Viva Latino! Live follows the successful debut in the UK of Live Nation-backed Who We Be Live, based on the grime playlist of the same name, and similar event RapCaviar Live, also a Live Nation co-production, stateside. Earlier this month it announced Hot Country Live, a show at the newly Live Nation-booked Rooftop at Pier 17 venue in New York, set to debut in early July.

“These are exciting times in Latin entertainment, and we are proud to partner with such a dynamic, music-centric company as Spotify to produce ¡Viva Latino! Live, which brings together some of the biggest names in Latin entertainment for one night,” says CMN chief executive Henry Cardenas.

“The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world”

“This partnership and initiative demonstrates Spotify’s commitment to Latin culture, and the artists that influence it, in a way that brings true engaging live experiences to the hearts of music fans around the world.”

“Since launching our ¡Viva Latino! playlist in 2014, we’ve witnessed the Latin music culture grow beyond even our wildest hopes and expectations,” adds Rocio Guerrero, head of global cultures, shows and editorial at Spotify. “The decision to take this playlist on the road is a true testament to the impact Latin music is having around the world right now.

“This is a really exciting moment for Spotify and Latin music fans everywhere—and we can’t wait to have some fun.”

A presale for the Chicago show opens on Ticketmaster today, with GA tickets starting at US$49.

 


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Spotify to host playlist-themed first UK live show

Spotify, the world’s most popular on-demand music streaming service, has announced plans for its first concert in the UK.

Who We Be Live at Alexandra Palace, based on the popular Who We Be urban music playlist, follows the decision by rival streaming platform Apple Music to cancel its London Apple Music Festival, and comes after the launch of a similar concert series in the US based on Spotify’s RapCaviar playlist.

Spotify, Live Nation partner on RapCaviar concerts

The show – promoted in partnership with SJM Concerts – is set for 30 November at the iconic 10,400-cap. Ally Pally in north London. Performances come courtesy hip-hop and grime artists Dizzee Rascal, Giggs, Bugzy Malone, Cardi B, J Hus and Stefflon Don, who between them have racked up more than half a billion streams on Spotify.

“Spotify has worked tirelessly to support British talent over the last year, and we’re proud to have played a key role in the success of various urban genres such as grime and rap,” comments Spotify senior editor Austin Daboh, who leads the company’s urban music team.

Who We Be Live at Alexandra Palace is Spotify’s first-ever concert in the UK and will bring together some of the biggest and most exciting artists under one roof for an unforgettable night.”

 


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