Spain’s Wegow reports record 2019
Spanish concert discovery and ticketing platform Wegow reported a record year in 2019, receiving 38 million visits and opening a new office in Mexico City.
Launched in 2015, the Bilbao- and Madrid-headquartered company is one of a number of B2B digital platforms growing in popularity in Spain, according to the International Ticketing Yearbook 2019. As well as providing ticketing services, Wegow also acts as a concert discovery portal, digital marketing tool and live music-focused social platform.
The start-up recorded a turnover of €25.4 million (£21.1m) in 2019, a 135% increase year-on-year.
Around 2,300 promoters now sell tickets through Wegow, with over one million customers buying tickets via the platform last year – more than double those bought in 2018.
“It is very important to keep offering a live music platform that is complete, fast and secure, both for users and all other industry stakeholders”
Over 28.3m unique users visited the marketplace throughout 2019, with significant increases in visits from the USA, Portugal and UK. The company also strengthened its Latin American footprint in 2019, opening offices in Mexico, adding to operations in Argentina, Chile, Colombia and Brazil.
“We are extremely satisfied with the 2019 results, which prove that we have a well-established and consolidated business in Spain,” says Wegow CEO and cofounder José María Ozamiz.
“We have also been extremely well received in Mexico and other Latin American countries. Based on this, we will continue to commit to Wegow’s internationalisation. However, beyond the good numbers, we believe it is very important to keep offering a live music platform that is complete, fast and secure, both for users and all other industry stakeholders.”
Wegow currently operates in 17 countries across Europe and Latin America, as well as in the United States and Australia.
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Wegow acquires Nvivo
The acquisition is a bold step forward for Wegow, which was founded in 2014 by Jose Maria Ozamiz and Gonzalo García-Miñaur. With constant growth, both in users and turnover, Wegow has been positioning itself for two years as a social network for concertgoers in Spain, offering everything from basic information on dates and times of concerts to artist biographies and links to purchase tickets.
It has received investment from the government of Biscay, in the Basque country; the city of Bilbao; and the European Union Agency for Network and Information Security (Enisa).
With this purchase, Wegow is present in more than 20 countries and has more than a million users. In the coming months, it plans to grow its marketshare both in Spain and internationally, strengthening its relationship with concert promoters and festivals, artist managers and venues.
Industria Musical is Spain’s leading music business website. With readers from Spain, Latin America and the United States, IM offers daily news; analysis; interviews; opinion; and promotion and consultancy services, including IM Presents, in partnership with Deezer.