AEG launches new indoor festival, Made for the Weekend
AEG has partnered with Made Festival to launch Made for the Weekend, a new two-day indoor festival debuting this October at Genting Arena in Birmingham, UK.
Split into two themed days, Made for the Weekend will on Friday 12 October host a day of hip hop and grime, featuring Giggs, Stefflon Don, Pusha T, Nasty C and more, then on Saturday 13th present some of the giants of drum and bass and house music, with artists including Chase & Status and MC Rage, Andy C, Gorgon City, Max Chapman, Catz ’N Dogz and SaSaSaS taking over the 15,700-capacity arena from 2–11pm.
In joining forces with AEG, promoter We Made It Ltd says the Made Festival brand “steps up another level”, following its sold-out fifth-anniversary event in Birmingham last month.
“After the fifth year of the Made Festival summer edition and a 12,000 sell-out at Perry Park in July, we felt it was time to take the brand to the next level,” says festival director Pete Jordan.
“We are really excited to be working with the Made Festival team. They have built a great event with a strong following”
“We wanted to bring the extravaganza of the festival into an indoor setting, and in autumn, when the UK festival season is well and truly over. Choosing the world-class Genting Arena at the NEC for our new two-day event felt like an appropriate move, and we cannot wait to see the all-star, multi-genre line-up come to life there.”
Adds AEG/Goldenvoice UK promoter Oscar Tuttiett: “We are really excited to be working with the Made Festival team. They have built a great event with a strong following and we’re looking forward to seeing how we can build on this together.
“We are thrilled to be doing Made for the Weekend in Birmingham. It’s an amazing city that has been such a strong market for touring in recent years, and we hope the local community will be pleased to see this new indoor festival arrive.”
Day tickets are priced from £32.50, and weekend tickets from £55, plus booking fee, and will be available from the Made Festival website on Friday 10 August.
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