ATC Group acquires two live music venues

Independent music company ATC Group has announced the acquisition of two UK music venues, Brighton-based Concorde 2 and Volks.

Via its Joy Entertainment Group subsidiary, the firm has increased its ownership of 600-cap live music venue Concorde 2 to 80% and secured full ownership of JTR Productions for a total of £2.49 million (€2.97m). JTR provides bar and associated services for festivals including Brighton’s On the Beach (cap. 80,000) and Pride in the Park as part of Brighton Pride Festival (50,000).

Separately, Joy has acquired 60% of 300-cap late-night venue Volks for £400,000. ATC snapped up a 60% stake in Joy in February 2024, through which it gained an initial minority interest in Concorde 2.

“The increased ownership of Concorde 2, together with Volks, means that the group’s foothold in the live venue and festival space is now further strengthened, and will enable ATC to leverage industry insights from its wide range of services and touch points across the music value chain to drive intelligent, data-led live bookings aligned to consumer demand,” says the firm.

“By expanding our live events and experiences segment through Concorde 2 and Volks, we have reinforced our presence in this space”

London-headquartered ATC, whose portfolio includes agency ATC Live, ATC Management, merchandise firm Sandbag and livestreaming business Driift, listed on the Aquis Growth Market in London in December 2021. It revealed last month that it was considering a switch to the London Stock Exchange after more than doubling its revenue in 2024.

According to the company, the latest deals will enhance its “cross-selling potential”, while strengthening its “ability to offer end-to-end service delivery to artists across an increasing range of creative and commercial needs”.

“Live events remain a crucial part of the music industry, and by expanding our live events and experiences segment through Concorde 2 and Volks, we have reinforced our presence in this space,” says ATC Group CEO Adam Driscoll. “Importantly, it aligns with our ambition to provide a fully integrated service, supporting artists across every aspect of their careers, and enhances our extensive music services platform to create a better connection between the artist and the fan.

“We are delighted to be working with the teams at Concorde 2 and Volks who bring a wealth of experience of operating independent venues and who share our values and ethos of preserving and supporting independent music venues. With their established reputations in prime locations, both venues are well positioned to contribute meaningfully to the group’s future growth.”

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