Mojo partners with Vodafone for virtual concert platform
Dutch promoter Mojo has teamed up with telecommunications giant Vodafone to launch Larger Than Live, a virtual concert platform allowing for direct artist-to-fan interaction.
Larger Than Live makes its debut on 9 July, with a concert from Nielson at Amsterdam’s Ziggo Dome, which recently reopened for audiences of just 30 at a time.
Other acts to perform via the platform include De Staat, De Jeugd van Tegenwoordig, Maan, Frenna Deluxe and Rolf Sanchez. Acts will perform on a custom-built stage in the 20,000-capacity arena, which is equipped with state-of-the-art technology to ensure high-quality images, sound and lighting.
Larger Than Live allows fans to switch between camera angles while watching a show, as well as providing the opportunity for interaction with the artists.
Larger Than Live allows fans to switch between camera angles while watching a show, as well as providing the opportunity for interaction with the artists
Tickets are available now, priced at €11, along with a full listing of upcoming shows. Anyone with a ticket can access the relevant show via their smartphone, tablet or laptop. The stream can also be cast onto televisions or beamers.
Additionally, fans can sign up to join a virtual Golden Circle via a live video connection, enabling artists to see audience reactions in real time and feature fans in their live show.
Vodafone customers receive access to a virtual backstage tour prior to the show and are entered into a competition to win an online meet and greet and the chance to attend the show in real life at the Ziggo Dome as a VIP.
The initial concert series will be followed by others at a range of different venues and festivals. Mojo plans to make streaming tickets available for shows even after live events are able to start up again, to give fans more choice and to avoid capacity limitations.
It is believed that the Dutch government will announce the scrapping of current capacity limits tonight (24 June), provided that venues can undertake health checks and maintain a 1.5 metre distance between guests instead.
Photo: Shirley de Jong/Wikimedia Commons (CC BY-SA 3.0) (cropped)