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Italian promoters unite for charity music event

Live Nation Italy, Vivo Concerti and Friends and Partners have teamed up to organise a week of music events at the 15,000-capacity Verona Arena in support of the country’s live music industry.

From Verona We Turn On the Music (Da Verona accendiamo la musica), launched by Italian social enterprise Music Innovation Hub and produced in collaboration with Verona Arena, Gianmarco Mazzi, R&P Legal, Librerie Feltrinelli, Vertigo and Magellano, will involve the work of over 70 artist and 350 musicians and technicians.

Kicking off on 2 September with the Music Awards, the event will wrap up on 6 September with Heroes – The Future Begins Now (Il futuro inizia adesso), a five-hour concert that will be streamed live from the open-air arena.

During the week, Italian music business professionals will lead workshops and talks from the arena.

Live Nation Italy, Vivo Concerti and Friends&Partners have teamed up to organise a week of music events at the 15,000-capacity Verona Arena in support of the country’s live music industry

Tickets for the concert cost €9.90 with all proceeds from the week going to the Music Innovation Hub’s Let’s Support Music fund to support those working in Italy’s live industry. Frontline health workers will be invited to stream the event free of charge.

There is currently a capacity limit in place in Italy of 1,000 people for outdoor events and 200 for indoor shows.

Italian promoter Barley Arts has produced a set of guidelines, detailing the ways in which outdoor events may reopen for larger audiences and laying out a series of different scenarios for event organisers to utilise spaces including car parks, courtyards and public squares.

The 65-page document includes advice on ticketing, which is to be done digitally and in advance; venue entry, where sanitisation and health checks will take place; seating plans, with alternate rows and seats used where possible; audience movement, which is to be regulated by the creation of specific routes to and from seats and other facilities; artists, who should be tested 48 hours before a show and remain six metres away from the audience; and crew, who should work in pre-defined ‘bubbles’ and wear suitable protective equipment.

Photo: Claconvr/Wikimedia Commons (CC BY-SA 4.0) (cropped)

 


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CTS continues Italy roll-up with Vivo acquisition

As expected, CTS Eventim has announced it is to acquire a controlling stake in newly independent Italian promoter Vivo Concerti, in its fourth acquisition in Italy in less than eight months.

Vivo Concerti CEO Clemente Zard led a management buy-out of the company, which had been owned by Warner Music since 2011, last month. Warner has in recent years sold off a number of its live properties, including Nous Productions in France and Neuland Concerts in Germany.

The acquisition will be effected through one of CTS Eventim’s local subsidiaries, which include Vertigo (since September), Friends and Partners (since November) and D’Alessandro e Galli (since February).

Along with promoting Italian tours by international and local acts – which in recent years include Evanescence, David Guetta, Demi Lovato, Tokio Hotel, Sam Smith, Brian Wilson and Hans Zimmer, and Benji & Fede, Mannarino and Thegiornalisti, respectively – with Vivo, Zard is also active as an independent promoter of concerts and musicals, until recently often in partnership with his late father, David.

Zard, who will continue to hold shares in Vivo and run the company from Milan, comments: “Ever since I took over Vivo Concerti, I have wanted to work with an international partner. I am all the more delighted that, within a short time, we have found a global player in CTS Eventim, a company that is not only very familiar with our market segment, but which also shares our vision.

“We are absolutely delighted to be strengthening our position in the Italian market even further”

“Vivo Concerti will continue to bring a fantastic range of international and Italian artists together with their fans and put shows on the road that are as fresh and innovative as our company itself.

“At the same time, I would like to thank our former colleagues at Warner Music Italy, personally and on behalf of my team, for two fulfilling and formative years. During that period, we gained the self-confidence and experience to take the next step now in the development of Vivo Concerti. CTS Eventim is the perfect partner in that respect.”

“We are absolutely delighted at strengthening our position in the Italian market even further,” adds CTS CEO Klaus-Peter Schulenberg. “The multi-faceted portfolio of Vivo Concerti complements our existing activities superbly.

“We also welcome Clemente Zard to the ranks of CTS Eventim. [He is] an outstanding promoter who has produced business success stories in recent years, not only as the CEO of Vivo Concerti, but also with his own undertakings.’

 


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Zard leads management buy-out at Vivo Concerti

Clemente Zard, managing director of Italian promoter Vivo Concerti, has acquired the company in a management buy-out from former owner Warner Music Group (WMG).

Zard, son of recently deceased Libyan-Italian concert promoter/agent David, says Vivo Concerti will continue to work closely with Warner Music Italy, including promoting tours by its artists.

The sale of Vivo Concerti, acquired by WMG in 2011, follows similar sell-offs by Warner in France, where it passed ownership of Nous Productions to Live Nation in 2016, and Germany, where it last year offloaded Neuland Concerts to its MD, Christian Gerlach.

Marco Alboni, chairman and CEO of Warner Music Italy, comments: “It’s been a great pleasure to work with everyone at Vivo over the last six years. The company is well placed to be a key player in the live market and I want to wish everyone there all the best going forward.

“I think we have a great future as a player in Italy’s exciting live sector”

“This move will enable us to focus on our core business of A&R, content creation and providing tailored services to existing and new artists.”

“I would like to thank Marco and the whole team at Warner Music Italy for their support as we’ve gone through this process,” adds Zard (pictured, centre). “I look forward to working with them in the future as Vivo pursues its own destiny in the touring business.

“I think we have a great future as a player in Italy’s exciting live sector.”

The future, according to Italian magazine Rockol, will include its acquisition by CTS Eventim – the German ticketing outfit’s fourth in Italy since September, as it continues to grow its concert footprint following the recent buy-out of Di and Gi.

 


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