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Greek ticketer Viva expands marketplace into Europe

Viva Online Services, Greece’s largest ticketing retailer since 2010, is opening up its marketplace to organisers across Europe in a bid to capitalise on the platform’s success in the domestic market.

The company, which is owned by pan-European neobank Viva Wallet, was established in 2005 and has generated more than 11 million orders and €230 million in ticket revenue in the last 10 years.

Viva’s platform and services are now available to organisers in 23 countries, in all European languages and currencies.

In order to start selling tickets, organisers will be required to set up a Viva Wallet Business Account, which will enable them to receive money from pre-sales in real-time.

Viva’s platform and services are now available to organisers in 23 countries, in all European languages and currencies

Organisers will benefit from a low commission, based on IC+2,06%, which includes the credit card acquiring fees.

All event presale pages and streaming pages are customisable and can be embedded into the organiser’s website. Bonus features include customisation, loyalty cards, donation and merchandise add-ons and ad-pixel tracking.

The ticketing platform is compatible with Viva Streaming, which launched in November 2020 and has already hosted more than 300 livestream events by organisers in Greece and Cyprus.

According to Viva, more than 195, 000 tickets (unique streaming access codes) have been sold for livestreaming events.

 


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Greek ticketer Viva celebrates streaming success

Greek ticketing platform Viva.gr is celebrating a successful first month of its new streaming service, having sold more than 150,000 tickets for concerts, theatre plays, stand-ups, films and seminars.

Viva Streaming launched in early December with services to help event organisers sell tickets, verify entry and stream videos in one place.

The platform’s most successful concert to date was with Cypriot-Greek singer-songwriter Anna Vissi (pictured) on New Year’s Day which was livestreamed from the Pallas Theater Venue in Athens.

Vissi, accompanied by a 13-member orchestra, was joined by special guests including Nikos Moutsinas and Matina Nikolaou as ‘Vania’.

“It goes to show that people are eager to watch events, and streaming is the next best thing until in-person shows recover”

The Theatrikes Skines-produced concert sold 8,500 tickets priced at €15 for access to the live concert, and €18 for access to the live pre-show, a Q&A with Vissi, backstage access and a number of exclusive live songs, as well as access to the main livestream concert.

Fans from more than 40 countries tuned into the show, from nations including Brazil, Saudi Arabia, Canada, Egypt and Israel, and the show rocketed to number one in the Greek twitter trends.

 

View this post on Instagram

 

A post shared by Viva.gr (@vivagr_tickets)

Due to high demand, Vissi’s live stream will be available to rebroadcast on-demand for 24 hours on 9 January via Viva Streaming.

Outside of the live music world, Viva Streaming’s most successful livestream event to date is the theatrical play To Trito Stefani, which sold 15,594 tickets priced at €12.99.

“We always try to offer innovative solutions to our clients, and we are happy to have done so with the introduction of Viva Streaming, which helps organisers tackle the impact of the pandemic,” says Vangelis Mitsis, Viva.gr director. “The success of our service goes to show that people are eager to watch events, and streaming is the next best thing until in-person shows recover. Our goal is to create a one-stop source for organisers to not only monetise their content but also get added revenue from merchandising and ad revenue share.”

 


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