fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

The O2 London recreated in Fortnite

The O2 is set to become the first real-world arena to get its own venue in Fortnite, with players now able to explore the iconic London venue ahead of an in-game performance by UK act Easy Life this Thursday.

Created in Fortnite Creative, the Minecraft-like sandbox game within Fortnite proper, the virtual O2 is a faithful recreation from the outside, while inside players can discover “exciting gameplay additions” including hidden rooms, backstage areas and a new take on the O2’s bar, the O2 Blueroom.

Island Records-signed Easy Life’s in-game performance will available to watch from this Thursday (24 June) at 20.30 BST until 23.59 BST on Sunday 27 June. The show will then be posted to Easy Life’s YouTube channel from Monday 28 June.

The O2 in Fortnite Creative

Described as an “interactive music experience” rather than a virtual concert, the show promises an ever-changing virtual world influenced by Easy Life’s music and lyrics. During the event, Fortnite players will be transported to six unique areas, each inspired by a different track from Life’s a Beach, the band’s debut album.

The Leicester five-piece are the first British band to play a show in Fortnite, the hugely popular multiplayer video game, following the likes of Marshmello, Travis Scott, Steve Aoki, Deadmau5 and J. Balvin.

Simon Valcarcel, head of brand and consumer marketing communications for O2, the O2’s naming sponsor, says: “We couldn’t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative.

“We were thrilled when we were approached with the idea to bring the O2 to Fortnite”

“O2 has a rich heritage in music and we’re committed to providing music fans with unique experiences so it’s only fitting that we’re bringing the world’s most popular entertainment venue into the world’s biggest game. We know how much everyone – us included – has missed going to gigs so we’re excited to bring the UK’s hottest up-and-coming band to music fans globally through Fortnite Creative.”

Nate Nanzer, head of global partnerships for Fortnite developer Epic Games, adds: “We were thrilled when we were approached with the idea to bring the O2, one of the most iconic entertainment venues on the planet, to Fortnite Creative. We’re always looking for exciting and authentic experiences to bring to our players, and we can’t wait for them to get hands-on with this interactive musical journey.

“We’re excited to have the UK’s break-out band, Easy Life, perform in the game and we think our players are really going to love exploring all that the O2 has to offer in Fortnite Creative over the next week.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Ancienne Belgique unveils new virtual concert hall

Brussels concert hall Ancienne Belgique (AB) has unveiled a new virtual and interactive concert hall, christened Nouvelle Belgique.

In lieu of in-person concerts at the 2,000-capacity venue, fans will be able to create an avatar and attend performances in its digital likeness via the desktop app, Yabal.

Concertgoers can personalise their avatar, which will be able to clap, jump and even form a wall of death during the gig.

Nouvelle Belgique will ‘open its doors’ for the first time on 12 April with a performance from local rapper and AB regular, Zwangere Guy.

“Everything you see on the virtual stage takes place simultaneously in the real world”

The artist himself will be on stage live in the real AB, wearing a suit with sensors that registers all his movements, which will be mirrored in the virtual environment.

“Thanks to the work of the AB’s sound and light technicians, the spectator has the impression of attending a real concert. The unique feature of this experience is that everything you see on the virtual stage takes place simultaneously in the real world,” Tom Bonte, general director of Ancienne Belgique, tells The Brussels Times.

We proudly present to you: Nouvelle Belgique! Super excited to offer you a first glimpse at our virtual AB.
Ready for a unique experience? Get your tickets for Zwangere Di-GUY-taal | Nouvelle Belgique.

Posted by Ancienne Belgique – AB on Friday, March 19, 2021

 

Hervé Verloes, co-founder of creative agency Poolpio – which helped to create the space along with the support of visit.brussels and Proximus – explains: “The event is similar to an online game. Spectators will be able to move freely in the copy of the Ancienne Belgique (including the red balconies and the bar) and interact with each other, as well as with the artist.”

Bonte says that the ultimate goal is to ‘reopen the physical and digital doors’ of Ancienne Belgique.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

LWE partners with Sansar for Tobacco Dock Virtual

London-based electronic music promoter LWE has launched Tobacco Dock Virtual, a virtual-world recreation of the Wapping venue of the same name.

Created by Sansar, the virtual live events platform behind other digital venues including Lost Horizon and Melatopia festival, Tobacco Dock Virtual replicates the 16,000m² Tobacco Dock in “minute detail, from the sweeping staircases to the cavernous dancefloors”, says LWE, which will organise shows, parties and interactive experiences in the new venue.

LWE has previous organised virtual concert experiences, taking its Junction 2 festival online first as J2v last summer and then as Junction 2: Connections earlier this month. The latter event integrated with popular racing game Asphalt, with Asphalt players able to stream DJ sets from within the game, and attracted an audience of 3.1 million people globally.

The long-term plan for Tobacco Dock Virtual (TDv) is hybrid, the promoter says, with a merging of “all three platforms: virtual, gaming and real” and shows taking place simultaneously virtually, physically and in mobile video games.

“TDv is our next step in the evolution of LWE and the development of our long-term event concepts, where we see virtual worlds sitting alongside the real world,” says LWE director Paul Jack. “Tobacco Dock has hosted some of our most exciting shows and led the way in the UK for vast daytime events.

“LWE is creating an entirely new event experience for fans”

“This next step on our journey will pave the way for hybrid events within a fully immersive digital and physical space, providing a huge new platform to showcase music.”

Sheri Bryant, president of Sansar, adds: “LWE is creating an entirely new event experience for fans with their series of epic 2021 shows in Sansar across multiple digital platforms and in real life simultaneously. They are leading the charge of innovation across the music industry. We couldn’t be more proud than to be their virtual event partner, providing them with the technology to do so.”

Details for the opening weekend at Tobacco Dock Virtual will be announced on Tuesday 9 February, promising “some of the planet’s biggest party brands and a programme of globally acclaimed artists and exciting new sounds” across mobile, PC, Mac and VR. In the meantime, fans are encouraged to create a TDv account at www.tobaccodockvirtual.com.

“Tobacco Dock is excited to be working alongside our long-term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel,” says Tobacco Dock commercial director Jonathan Read. “It is a bold new step on our journey to make Tobacco Dock a global destination for music, cultural, fashion and tech events.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.