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Virpi Immonen, Per Kviman to lead EMMA

The new European Music Managers Alliance (EMMA) announced Per Kviman and Virpi Immonen as its first chair and vice-chair, respectively, at the association’s first formal Board meeting at Reeperbahn Festival last week.

Both Kviman, the CEO of Stockholm-based Versity Music and chair of the Music Managers Forum (MMF) Sweden, and Immonen, CEO of Finlandi’s Fullsteam Management, will serve a minimum two-year term. EMMA’s temporary inaugural chair, Keith Harris, stands down with immediate effect.

Speaking to EMMA’s membership, which comprises 50+ artist managers from more than 20 countries, Kviman said: “I am honoured to serve as EMMA’s first chair, and would like to thank Keith Harris in particular for his guidance and expertise. This organisation was established in response to some fundamental changes in our business, and to reflect the plain fact that artists and their representatives must now be at the forefront of discussions about the future of music.

“It’s time to seize our moment and put artist and creator rights at the heart of European music policy”

“It’s time to seize our moment and put artist and creator rights at the heart of European music policy.”

“How inspirational to be elected at Reeperbahn, surrounded by music managers from around Europe and the rest of the world,” added Immonen. “Through EMMA I look forward to building these connections, and ensuring we not only have a powerful unified voice for our artist clients but also a pathway to greater sharing of skills, knowledge and ideas.”

EMMA launched in London in April, bringing managers’ associations across Europe under one umbrella, in a similar format to the long-established International Music Managers Forum (IMMF).


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