Really Useful hires first commercial partnerships chief
Really Useful Theatres Group has appointed Vanessa Andreis to the newly created role of commercial partnerships director.
Really Useful, which owns and operates six theatres in the West End of London, has been on a hiring spree of late, poaching The O2’s general manager, Rebecca Kane Burton, last September and last month appointing former Roundhouse head of music Dave Gaydon as its head of programming.
Andreis most recently served as executive director of client services and partnerships at Lime Communications, a brand partnerships agency, and previously spent 12 years Warner Bros as director of promotions and partnerships.
Kane Burton, now Really Useful’s managing director, comments: “I’m absolutely delighted to welcome Vanessa to the Really Useful family. The role of commercial partnerships director is a newly created one, and reflects the future vision and strategy for our company.
“Vanessa will be looking to launch the group’s partnership programme: a new direction for the business”
“Not only will Vanessa be looking after all of our non-ticketing revenue across all our venues, but will also be looking to launch the group’s partnership programme – a new direction for the business.”
“I am excited to start a new challenge within this world-renowned and prestigious company,” adds Andreis. “I look forward to working with such a talented team to develop further their already extensive partnerships across the Really Useful Theatre portfolio.”
Really Useful Theatres is a wholly owned subsidiary of Lord Lloyd Webber’s Really Useful Group. Its venues are the London Palladium (2,286-cap.), Her Majesty’s Theatre (1,216-cap.), Adelphi Theatre (1,500-cap.), Theatre Royal, Drury Lane (2,196-cap.), Cambridge Theatre (1,231-cap.), New London Theatre (1,024-cap.) and the newly acquired The Other Palace (312-cap.), which opened as the St James Theatre in 2012 on the site of the former Westminster Theatre.
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