The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

European promoters reveal plans for Covid policies

Live Nation, AEG Europe, CTS Eventim and DEAG/Kilimanjaro have outlined how they plan to approach Covid-19 entry requirements for live entertainment in European markets.

Earlier this week, Live Nation Entertainment announced that, from 4 October, it will require all artists, crew and fans to produce proof of Covid-19 vaccination or a negative test to gain entry to its US venues and festivals.

Days later, Live Nation representatives confirmed that it plans to do the same in the UK – which is fully reopen – as well as Canada, which last week opened to fully vaccinated Americans and permanent residents.

As for other countries, IQ now understands that Live Nation will take a market-by-market approach based on local governments’ requirements –many of which already utilise Covid-status certification for entrance to public spaces.

IQ now understands that Live Nation will take a market-by-market approach based on local governments’ requirements

It was also announced last week that AEG Presents, AEG’s concert promotion division, will require all fans in the US to be vaccinated from 1 October.

Additionally, Anschutz Entertainment Group – including Goldenvoice/Coachella, ticket agency AXS and AEG’s owned sports teams – will mandate that all employees working at their US offices have had the vaccine, with “limited exceptions as required by law”.

However, AEG Europe “will be adopting an approach that is appropriate to the prevailing conditions and local health department and/or legislative requirements in each market,” COO, John Langford, reveals to IQ.

The live entertainment behemoth has already implemented a number of measures at its landmark venue, the O2 (cap. 21,000) in London.

In line with the advice and guidance from UK and local government, ticket holders are required to present an NHS Covid Pass on entry to the arena in order to gain access.

AEG Europe “will be adopting an approach that is appropriate to legislative requirements in each market”

This week saw the London arena back at full capacity for the first time since March 2020, welcoming 34,000 people to two shows by Gorillaz.

The show was promoted by UK promoter Kilimanjaro Live, which is backed by Berlin-based DEAG.

Peter Schwenkow, CEO of DEAG, says the UK is “by far the best country to promote shows at the moment,” but that the company has to handle different restrictions in all its territories, which includes Germany, Switzerland, the UK and the Republic of Ireland.

“It very much depends on local authorities: For example, Bavaria is different to Berlin and Zurich different to Geneva,” he explains.

“Denmark is partly open, the rest of Scandinavia is currently still very complicated. Ireland continues to be problematic but the UK is by far the best country to promote shows at the moment; Kilimanjaro Live did two sold-out shows at the O2 last week with the Gorillaz. Generally, we do prefer the 3G rule: vaccinated, recovered or tested. Anybody else will not be allowed to work, stay backstage or even enter the venue,” he says.

“Generally, [DEAG] does prefer the 3G rule: vaccinated, recovered or tested”

European ticketing and promoting powerhouse CTS Eventim are taking a similar bespoke approach to Covid-19 safety measures. “In Germany, if concerts are allowed to take place, our promoters will develop individual concepts in close coordination with the local authorities in the various regions and the corresponding local regulations for the protection against Corona,” a representative tells IQ.

The ticketing services and live entertainment giant has interests in 21 countries including major markets such as Germany, Spain, Italy and the UK.

The Eventim Group includes concert, tour, and festival promoter companies for events like Rock am Ring, Rock im Park, Hurricane, Southside, and Lucca Summer.

And CTS Eventim’s venue portfolio includes the Lanxess Arena (cap. 18,000) in Cologne, the KB Hallen (4,500) in Copenhagen, the Waldbühne (22,290) in Berlin and the Eventim Apollo (2,500) in London.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.