Paul Cheetham leaves Verti Music Hall
Verti Music Hall booking director Paul Cheetham is leaving his role at the Berlin venue, effective 14 August.
Cheetham has served as the booking director at Verti Music Hall since its inception in 2018, joining the AEG team the year before. Cheetham was among those to attend the opening of the 4,350-capacity venue, which is adjacent to AEG’s Mercedes-Benz Arena (17,000-cap.) in Berlin’s city centre.
“The Anschutz Entertainment Group would like to thank Paul Cheetham for his great commitment and his successful work in recent years as the person responsible for booking the Verti Music Hall,” comments Uwe Frommhold, vice president and COO of AEG Germany.
“Paul was an important part of the team at the opening of the Verti Music Hall in October 2018 and the establishment of the new venue in the Berlin event market”
“Paul was an important part of the team at the opening of the Verti Music Hall in October 2018 and the establishment of the new venue in the Berlin event market. We wish him all the best for his future career.”
Before joining AEG, Cheetham – who has over 20 years experience in the live industry – was managing director for Heartburst Management, where he was involved in staging industry events Popkomm, Berlin Music Week and Reeperbahn Festival.
Previously, he worked for Mean Fiddler (now Festival Republic) and Live Nation Scandinavia in Finland.
According to Stadionwelt, AEG event manger Markus Jentsch will temporarily take over booking for the Verti Music Hall.
Frommhold named VP, COO of AEG Facilities Germany
Uwe Frommhold has been appointed vice-president and chief operating officer (COO) of AEG Facilities Germany, which operates three arenas in Germany.
Frommhold joined AEG in 2007, when the company purchased the 16,000-cap. Color Line Arena in Hamburg (now the Barclaycard Arena), of which he was the managing director. He was most recently vice-president of AEG Facilities Germany, and in his new role, effective 1 April, will support the company’s entire business in Germany, including AEG Global Partnerships and AEG Real Estate.
He now hands over management of the Barclaycard Arena to Steve Schwenkglenks, who has been promoted to general manager of the venue.
“Uwe’s industry experience and leadership will be key in growing AEG’s business in Germany”
Richard Krezwick, senior vice-president of AEG Europe Facilities, comments: “Uwe’s industry experience and leadership will be key in growing AEG’s business in Germany. Barclaycard Arena in Hamburg, Mercedes-Benz Arena and the €200 million development of Mercedes Platz in Berlin make Germany a key component of our international operations. Uwe’s promotion exemplifies our keen interest and support of the German market.
“This is a well deserved promotion for Steve. He has done a tremendous job for the company in Hamburg and with all of his additional assignments” – which include spells in Brazil – “over the years.”