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UTA announces 26-strong partner class

UTA has announced the largest partner class in its 31-year history, elevating 26 team members across more than 15 divisions.

Music agents Mike “G” Guirguis, Jbeau Lewis and Matthew Morgan have both been promoted to partner alongside the company’s co-head of music brand partnerships Toni Wallace and Joe Kessler, global head of the firm’s UTA IQ research, data and analytics department.

The class also includes three recently announced partners with Stefanie Liquori as general counsel, Carmen Bona as chief strategy and corporate development officer and Richard Siklos as chief communications officer.

“These colleagues’ leadership, hard work, mentorship and dedication helps push our business forward every day”

“As UTA has grown, these colleagues’ leadership, hard work, mentorship and dedication helps push our business forward every day,” says UTA co-president David Kramer. “This partner class encompasses a wide range of expertise and backgrounds and reflects our commitment to providing clients with best-in-class representation and resources across all areas of the company.”

The new partners also include agents and executives from UTA’s motion picture literary and talent groups, unscripted television, ventures, production arts, sports, MediaLink, media rights, UTA Speakers and digital talent, as well as corporate functions such as legal and human resources.

 


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New study shows physical events more important than ever

UTA IQ, United Talent Agency’s research, data and analytics division, has released the findings of a study of consumer sentiment about live and virtual events as the end of Covid-19 restrictions approach.

For Virtual + Reality: The Future of Digital & Live Entertainment in a Post-Pandemic World, UTA surveyed consumers in the US about their post-pandemic plans, finding that online events will augment and supplement, rather than replace, in-person experiences as live events return.

Joe Kessler, global head of UTA IQ, says: “As real life re-emerges, consumers are roundly rejecting a binary choice between virtual and live entertainment. Much like hybrid work, consumers are demanding a best-of-both-worlds approach to their entertainment choices. Consumers are enthusiastic about returning to live experiences, but they also are unwilling to give up the enhanced virtual experiences that helped get them through the pandemic.”

“Those who see a zero-sum game are missing the ample opportunities ahead”

Among the key findings of the report are that:

Consumers’ top reasons to attend virtual events, even when it’s safe to return to ‘real’ shows, are to avoid crowds; experience the event “comfortably”; go to an event that wouldn’t visit their region; spent less money; and explore an event they’re only casually interested in, in that order.

Commenting on the high percentage of Americans who say they’ll continue to attend events virtually, Kessler adds: “Those who see a zero-sum game are missing the ample opportunities ahead if you listen to consumers and their increasingly discerning expectations for both virtual and IRL entertainment.”

The new study follows an earlier report, Forever Changed: Covid-19’s Lasting Impact on the Entertainment Industry, released last April.

 


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