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StubHub debuts ‘practical use for AR’ with immersive view

StubHub has upgraded its virtual view feature, which allows potential ticket buyers to preview their seat in virtual reality (VR) before buying, with an AR component, in a development the company’s CTO, Matt Swann, calls “an important milestone for the industry”.

The latest version of the StubHub app uses augmented reality (AR) – the same technology that allowed Pokémon Go players to catch digital creatures in real locations – to create a virtual model of the US Bank Stadium (66,555-cap.) in Minneapolis ahead of next month’s Super Bowl LII.

Using the feature, dubbed ‘immersive view’, eventgoers can visualise both the stadium and the surrounding area by pointing their iPhone/iPad camera at an open surface, where a 3D rendering of the venue will appear.

“StubHub’s immersive view experience demonstrates a practical use case for AR within ticketing and live events”

“StubHub’s immersive view experience not only demonstrates a practical use case for AR within ticketing and live events, but also serves as an important milestone for the industry,” comments Swann. “When it comes to our users, we’re passionate about providing solutions in ticket buying and selling that offer a clear value.

“As the first ticketing player to implement this technology, we hope to further enhance the purchasing experience ahead of the biggest day in [American] football.”


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