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K-pop platform Universe records 2.6m viewers for first show

NCSoft Corporation, the South Korean developer behind the long-running online video game Guild Wars, welcomed more than 2.5 million viewers in 164 countries to its first online concert, staged via new artist-to-fan platform Universe on Valentine’s day.

Universe (no relation to the ticketing service) launched earlier this year as an “all-in-one technology platform” to connect Korean fans with their favourite K-pop and ‘idol’ groups.

The app is seen as a rival to Big Hit Entertainment’s Weverse fan platform, which is home to the likes of BTS, GFriend, CL and TXT. Weverse currently holds the record for the biggest-ever ticketed concert live stream, for BTS’s Bang Bang Con: The Live, which recorded 756,000 concurrent viewers last summer.

The concert featured a multi-view mode that allowed fans to watch the acts from five different angles

A total of 2.6m people viewed the free-to-watch debut show, Uni-Kon, which was held at 7pm Korean time yesterday (14 February). Performers included Park Ji Hoon, Iz*One, Monsta X, the Boyz, Kang Daniel, WJSN and AB6ix.

“There haven’t been big concerts recently due to Covid-19, but we could enjoy many artists’ performances today through Universe,” said Daniel during the show, JoongAng Ilbo reports. “I hope today’s Uni-Kon was a gift for the audience.”

The concert featured a multi-view mode that allowed fans to watch the acts from five different angles, as well as ‘extended-reality’ (XR) virtual stage effects. The entire show, as well as interviews and backstage footage, will be made available on the Universe platform in the coming days.

 


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