Broadwick, Coda, APE win at UK Festival Awards 2018
Download, Parklife, Latitude, Sziget, Coda Agency and Broadwick Live were among the winners at last night’s UK Festival Awards in London.
The awards ceremony, the 15th, took place at Troxy in Limehouse yesterday (6 December), with more than 700 industry professionals gathering to celebrate excellence in the UK festival business.
Broadwick Live, which is behind festivals including Snowbombing, Field Day, Standon Calling and Boardmasters, was arguably the night’s biggest winner, taking home the award for best promoter, with its events Festival №6 and Kendal Calling also taking home gongs for best hospitality and marketing campaign of the year, respectively.
AEG’s All Points East won best line-up in its first year, while Parklife in Manchester was named best metropolitan festival and Hungary’s Sziget best overseas festival.
Late Tramlines festival boss Sarah Nulty, who died in July, was honoured posthumously with the outstanding contribution to festivals award.
A full list of winners is below:
The innovation award
Shambala
Best hospitality
Festival №6
Best concession
Cheezy Vinyl Bar
Marketing campaign of the year
Kendal Calling
Best festival production
Elrow Town London
Agency of the year
Coda Agency
The brand activation award
Old Mout Cider Kiwi Camp
Line-up of the year
All Points East
Best non-music festival
The National Festival of Making
Best festival for emerging talent
Live at Leeds
Promoter of the year
Broadwick Live
Best family festival
Latitude
The greener festival award
Wood Festival
The grassroots festival award
Barn on the Farm
Best metropolitan festival
Parklife
Best new festival
Timber Festival
Best overseas festival
Sziget
Best small festival
ArcTanGent
Best medium-sized festival
2000trees
Best major festival
Download
The outstanding contribution to festivals award
Sarah Nulty
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UK Festival Awards shares census insights before 2018 event
Ahead of the 15th UK Festival Awards on Thursday 6 December, organisers have shared insights from this year’s UK Festival Market Report before its release in 2019.
The festival census, which surveys 15,000 people annually, reveals trends in consumer demographics, preferences and behaviour. The 2017 report can be read here.
Key findings of the 2018 Festival Market Report include:
- One in four festivalgoers think ticket prices this year were overpriced for what they delivered, compared to the same in 2017, 21% in 2016 and 20% in 2015)
- The uncertain economic climate has had an impact on festivalgoers, with 47% having attended fewer festivals, opted for a day ticket or spent less on alcohol during their visit
- As competition gets fiercer, consumers are more concerned with the overall line-up at festivals, with 64% now considering this to be a major factor influencing ticket purchase, compared to 43% in 2017
- With line-ups becoming more important, the biggest downer at festivals this year was consumers’ ‘favourite bands clashing on the running order’
- Over half of festival attendees (57%) expect the festivals they visit to take a stance on social justice by raising awareness or taking action, such as addressing the gender balance of line-ups. However, there remains a third of attendees who said they would prefer festivals to be neutral and not have a stance on such issues (34%)
“The UK festival census, conducted annually in conjunction with the UK Festival Awards’ public voting process, allows us to gain deep insights into festivalgoers’ behaviours and attitudes towards various aspects of live events,” comments awards manager Michael Baker.
“In early 2019 we’ll be releasing these findings in the form of the UK Festival Market Report, and on 6 December we will acknowledge the British public’s favourite festivals at the 15th annual UK Festival Awards at the Troxy in London.”
To take advantage of a 10% discount on Festival Awards tickets for IQ readers, follow this link or enter the code UKFA10 at checkout.
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