Roblox reveals most popular concert of 2021
Twenty One Pilots delivered the most popular music concert experience on Roblox in 2021, according to a new report.
The experience, which took place last September in collaboration with Warner Music Group, included a five-song set from the Grammy-award winning duo with the first-ever fan-dictated setlist.
Pre-concert quests, exclusive custom-designed virtual merchandise, behind-the-scenes footage and a Q&A were also included in the experience.
Fans in over 160 countries joined the virtual event, with nearly 70% of attendees joining from outside of the US – the game’s most engaged market.
Twenty One Pilots’ offering also earned second place on the top 5 events (both music and otherwise) that engaged over 30% of visitors in the 17+ age group, according to Roblox’s end-of-year report.
The only other music-related event in the top 5 was KSI’s launch party which saw the YouTuber and rapper perform songs from his chart-topping debut album ‘All Over The Place’.
Roblox’s daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021
Roblox’s report also showed stratospheric growth for the platform, with daily active users increasing from 32.6 million in 2020 to nearly 50 million across 180 countries in 2021.
The median daily active user visited 55 unique experiences over the course of 2021, the report reveals, and the fastest-growing demographic is 17-to-24-year-olds.
Roblox describes itself as “an online community where people come together to play, create and explore millions of 3D virtual worlds together”.
The platform’s first foray into in-game concerts was a virtual concert with Lil Nas X in November 2020 which garnered 35 million visits.
In January 2021, Roblox’s global head of music told IQ that one of the platform’s missions was to “double down on what we were already doing and grow our music offering significantly so music becomes an organic part of our users’ daily experience on Roblox”.
Other notable music experiences that took place on Robox last year include Royal Blood’s virtual concert and a concurrent virtual edition of EDC (Electronic Daisy Carnival).
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Roblox plans Twenty One Pilots concert experience
Roblox and Warner Music Group (WMG) have announced a virtual concert experience with Grammy-award winning duo Twenty One Pilots.
The Twenty One Pilots concert experience will feature the first-ever dynamic setlist dictated by fans in real-time, alongside pre-concert quests, exclusive custom-designed virtual merchandise, behind-the-scenes footage, and a Q&A with the duo.
The five-song set will feature a combination of hit songs as well as new material from Twenty One Pilots’ 2021 album, ‘Scaled and Icy’.
The band follows in the footsteps of Royal Blood and Lil Nas X, each of which have delivered virtual concert experiences in Roblox – which has more than 150 million monthly users worldwide.
“We are taking virtual concerts to the next level with our Twenty One Pilots virtual concert experience”
Jon Vlassopulos, global Head of Music, Roblox, says: “We are taking virtual concerts to the next level with our Twenty One Pilots virtual concert experience. We wanted to make it truly interactive and participatory for the fans, for the band, and for our broader Roblox developer community.
“Fans will be able to decide the order of the songs that they hear by choosing with their friends. They will be able to interact with the environment in creative ways becoming part of the show, and Tyler and Josh will participate in a live chat with fans after the virtual concert.
“This is what Roblox is built for, bringing people together to interact in new and exciting ways and we are just scratching the surface of what’s possible.”
The Twenty One Pilots concert experience kicks off in Roblox on Friday 17 September at 16:00 PDT. Fans can access the experience and join the pre-show festivities beginning today by visiting the Twenty One Pilots event page.
Fans can replay performances at the top of each hour through Sunday 19 September at 23:00 PDT.
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