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WME acquires True Grit Talent Agency

WME has acquired True Grit Talent Agency, a Texas-based company founded in 2016.

As part of the deal, WME signs True Grit’s entire roster which includes Cody Jinks, Charles Wesley Godwin, Whitey Morgan, Ward Davis, and Dexter and The Moonrocks.

The agency’s team, including agents Mike Krug, Carrie Creasey and Shelby Vanek, have also joined WME and will continue to work out of Austin.

“We are very excited that what we do caught the eye of a company like WME,” says Krug. “We are proud of all we have built here in Austin and know that joining WME will create exponentially more opportunities for our clients.”

“We’ve long admired the business and roster that True Grit has developed”

Jay Williams, WME partner and Nashville office co-head, adds: “We’ve long admired the business and roster that True Grit has developed, and we are excited to bring their artists and the team into the WME family and expand WME’s footprint in Austin.”

Arthur Penhallow, founder of the True Grit companies, is continuing on as True Grit Management with clients including Charles Wesley Godwin, Whitey Morgan, Erin Viancourt and Coleman Jennings. Additionally, Reed Turner is now a partner at True Grit Management.

WME notes that this year’s acquisitions of True Grit Talent Agency and Red 11 Music have expanded the agency’s presence in Texas, as well as in the American Roots music genre.

Elsewhere within the genre, WME represented all three headliners (Luke Bryan, Kane Brown and Chris Stapleton) at Stagecoach festival in 2023 and its clients won the most categories at the Academy of Country Music (ACM) and Country Music Association (CMA) Awards multiple years in a row.


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