The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy

C3 Presents launches music, art + tech fest Format

C3 Presents has partnered with creative house Triadic to launch new “multidisciplinary” US festival Format in the heart of the Ozarks.

Scheduled for 23-25 September on the Sugar Creek Airstrip in Bentonville, Northwest Arkansas, the event will fuse music, art and technology. Performers will include Rüfüs Du Sol, Phoenix, Khruangbin, Beach House, The War On Drugs, Nile Rodgers & Chic, The Flaming Lips, Jungle, and Herbie Hancock.

It will also feature integrated performances, installations, and art experiences from artists including Doug Aitken, Nick Cave, Jacolby Satterwhite, Pia Camil and Marinella Senatore.

“Format represents a new type of festival, placing visual and performing arts on the same plane as live music, creating a fluid and unified experience,” say Elizabeth Edelman, Mafalda Millies and Roya Sachs, co-founders of Triadic and creators of Format. “Visitors will encounter large-scale installation art and unconventional venues created by a range of internationally recognised artists, alongside an eclectic roster of musical acts. We hope to foster curiosity and discovery, and produce a memorable event on this beautiful, hidden stretch of land in Bentonville.”

The festival will have traditional main and side stages for headline acts, as well as several alternative settings such as hidden forest enclaves, an open-air pavilion, a converted disco barn, and a multi-room speakeasy.

“We’ve tried to capture all the things that make Northwest Arkansas one of the fastest-growing and most dynamic ecosystems in the country”

Presented in official partnership with OZ Brands, Crystal Bridges Museum of American Art and its satellite contemporary art space the Momentary, Format is billed as “a micro-universe of interactive exploration”, with curated food vendors, impromptu dance processions, experimental soundscapes, light shows, therapeutic workshops, and integrated technology activations.

Throughout the weekend, Crystal Bridges Museum of American Art and the Momentary will host events, with the latter hosting a kick-off event for Format featuring a performance by The War on Drugs and the launch of artist Doug Aitken’s mirrored hot-air balloon, which will travel from the centre of Bentonville to the Format festival site.

“With Format in OZ, we’ve tried to capture all the things that make Northwest Arkansas one of the fastest-growing and most dynamic ecosystems in the country – unparalleled access to outdoor recreation, accessible art everywhere you turn, and a culture of innovation as boundless and wild as the Ozark mountains,” adds Olivia Walton, Crystal Bridges and Momentary board chair, and OZ Brands.

“We’re excited that Format will help us introduce this corner of the heartland to art and music fans from around the world.”

C3’s event roster also includes Austin City Limits Music Festival, Lollapalooza, Bonnaroo Music & Arts Festival (Manchester, TN), Innings Festival (Tempe and Tampa), Shaky Knees (Atlanta) and Austin Food + Wine Festival, among others.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.