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ASM Global is launching multilingual globalised training programme ASM Global Academy.
Described as an industry first, the scheme will be available to its 61,000-strong international workforce, with the aim of “elevating upskilled team members and reimagining the guest experience”.
More than 1,800 multi-language content courses will be available within the initiative, giving ASM staff the opportunity to complete self-paced learning courses designed to support their career development and enhance their knowledge.
The programme is being rolled out in the US, APAC, the UK, Europe, Latin America and the Middle East.
“This programme continues to reinforce our complete commitment to bringing forward-thinking technologies in every aspect of what we do”
“This tool is a real win and substantial benefit for our clients and employees,” says ASM Global president and CEO Ron Bension. “Our scale allows us to create this initiative and provide a one-of-a-kind opportunity for our clients to receive a complete training program as part of our service – a one-stop training and employee education program to its clients.
“This programme continues to reinforce our complete commitment to bringing forward-thinking technologies in every aspect of what we do for our clients. It furthers our team prep, breadth of knowledge and tools to bring measurable value and delivery of remarkable guest journeys.”
Courses will focus on guest services, diversity, equity and inclusion, food safety, inclusive culture, sustainability, operations, safety and security, and leadership. A number have been specifically customised to ASM Global and created in-house by the venue giant’s training department
ASM Global Academy will utilise gamification, badges, leaderboards, quizzes and evaluations to create comprehensive e-learning experience, including a safety course created specifically for venue management and a customised online guest services programme.
“These are the types of offerings that make a company a great place to work and creates an engaged and enthusiastic workforce,” adds Shauna Elvin, ASM’s EVP, global HR.
ASM joined forces with the International Live Music Conference (ILMC) earlier this year to dramatically expand the conference’s Alia Dann Swift Bursary Scheme.
The scheme, which was founded in 2018 and named after ILMC’s late longstanding producer, promotes and encourages the next generation of young executive talent. The expanded programme, backed by ASM Global’s corporate social responsibility platform ASM Global Acts, saw 30 young executives given a free place at this year’s ILMC.
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The next intake of A Greener Festival (AGF)’s assessor training courses are fast approaching, with upcoming dates at Manchester Metropolitan University on 9 and 10 April.
The course offers graduates a rapid route into environmental operations and will equip them with the knowledge and tools needed to undertake thorough assessments of a wide range of indoor and outdoor events.
Topics covered include:
According to AGF, the course is suitable for event and festival organisers who wish to improve the environmental integrity of their event; those training to work in event management; anyone whose remit includes the environmental impact of the events they organise; those wishing to update their professional skills; those already working in or actively involved in event sustainability; those working in events-related businesses such as event suppliers; anyone who is passionate about preserving the environment and limiting the environmental damage around events; and anyone wishing to join the A Greener Festival assessment team.
Upon successful completion of the course, graduates will receive an internationally recognised award, and will be able to undertake audits on behalf of A Greener Festival under the supervision of a senior assessor.
To find out more, email [email protected].
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British security firm Templewood has launched a training course, believed to be the first of its kind, to educate event staff on how to properly respond to a terrorist attack.
Designed for first-response staff working in venues that cater for large public gatherings, such as concert venues, stadia, shopping centres, office complexes and airports, the Emergency Response Officer Level 3 qualification was developed in response to “terrorist attacks in major cities, such as those in Brussels, London, Munich, Nairobi, Nice, Orlando and Paris”, says Templewood, encompasses all classes of emergency, including facility failures and building collapse.
The qualification is backed by veteran concert promoter Harvey Goldsmith, who comments: “Having promoted and managed some of the world’s most popular music events, I know how important good security can be to any event of mass attendance. Any training that can enhance the capabilities of both security and event staff alike can only be a positive.”
“It is no longer reasonable to assume that all emergencies can be prevented or handled by security services and police”
Templewood’s Dick Andrews adds: “Any mass congregation puts people at risk, and it is no longer reasonable to assume that all emergencies can be prevented or handled by security services and police. This accredited qualification will be invaluable for first-response staff, enabling them to assist the emergency services and provide lifesaving assistance in the vital 60 minutes immediately after an incident.”
Interested venues should email [email protected] or call +44 (0)333 939 9959 for more information.
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