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VIP-Booking acquires Musicverb

VIP-Booking, the Denmark-based live entertainment information service, has taken over Musicverb, which offers marketing software for artists and booking agents in 20 countries.

Ronni Didriksen, founder & CEO of VIP-Booking, says: We know that the live music B2B business is becoming more and more sophisticated, so taking over makes sense as we can now offer [its] clients even more powerful services to help them make their everyday work better, faster and more accurate.”

Rui Santos Couto (pictured), who founded Oporto-based Musicverb in 2014, comments: “We grew significantly in 2016. In 2017, we wanted to boost that growth and attack the market leadership.

“VIP-Booking has worked in this industry for many years, they have great products and they know what they are doing. The clients at will now have access to an even better service and I’m sure they will benefit from this deal.”


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