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UK ticketing platform Dice raises $122m in funding

Dice, the UK-based mobile ticketing and discovery platform for live events and live streams, has raised up to US$122 million in Series C funding.

The round was led by new investor, SoftBank Vision Fund 2, with follow on investments from Tony Fadell’s Future Shape, Blisce, French entrepreneur Xavier Niel, Mirabaud Private Equity, Cassius and Evolution.

In addition, Tony Fadell, iPod inventor and iPhone co-inventor, is joining the Dice board to support further platform development and expansion into venues.

Launched in London in 2014, the mobile-first platform now works with over 3,600 venues, festivals and promoters globally.

According to Dice, with the company’s current rate of growth, 49,000 artists and creators will use the platform by the end of 2022.

The platform is live in the UK, France, Italy, Spain, Australia and, since 2019, the US. In October, Dice rolled out its app in India.

“We’re overhauling an unfair, inefficient system by pioneering a transparent, data-led, fan-first approach”

In April 2020, Dice expanded its offering with live streams and has since worked on exclusive live streams with Laura Marling, Nick Cave, Kylie Minogue and Bjork.

“Dice is rewiring the live experiences industry. We have proven that if you treat fans well, they go out more,” says Phil Hutcheon, CEO and founder of Dice.

“We’re overhauling an unfair, inefficient system by pioneering a transparent, data-led, fan-first approach – building a scalable ecosystem that helps artists, promoters and venues thrive. To have SoftBank as a partner enables us to expand into every market.”

Fadell says: “The concert business is a tangled mess of archaic tools and taxing ‘industry standards’ where artists are paid last. Venues shell out for marketing and are beholden to ticket conglomerates. Fans have to hunt for shows and regularly buy overpriced tickets from secondary markets or scalpers. This doesn’t make sense!

“Dice re-engineers the entire live industry, not just a part of it: Venues are connected to fans and artists. Artists get transparency, access and control. Fans easily discover local shows and global live streams, and buy scalper-safe tickets with a single click. I’m ecstatic to be joining the Dice board and to be part of another entertainment revolution.”

In the last year, Dice has worked with 6,400 artists and sold tickets to fans in 179 countries.

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