Maverick’s Alisann Blood joins UTA as music partnerships head
United Talent Agency (UTA) has hired Alisann Blood as co-head of music brand partnerships.
Working alongside other co-head Toni Wallace and reporting to David Zedeck, UTA’s head of worldwide music, Blood will lead UTA’s growing music partnerships division, based out of the agency’s offices in LA, New York, Nashville and London.
The division – launched under Wallace in 2017 – has secured more than 250 partnerships for over 1,000 artists globally, and built an eight-figure brand business for the agency giant, working with acts including Post Malone, Chance the Rapper, the Jonas Brothers, HER, X Ambassadors, Common, Tierra Whack, Young Thug and Jimmie Allen.
Alisann Blood joins UTA from Live Nation-owned management firm Maverick, where she was vice-president of brand partnerships. Prior to joining Maverick Management, she held senior marketing/partnership roles at Crush Music and Capitol Music Group.
“Alisann’s skillset and experience will exponentially impact opportunities for all of our music clients”
“With Alisann’s addition to our world-class team, we are further solidifying our market-leading position in the music brand partnerships space,” Wallace comments. “Alisann’s skillset and experience will exponentially impact opportunities for all of our music clients around the globe.”
Blood is also a board member for Musicians on Call, an organisation that brings music to hospital patients, and an adjunct professor at Syracuse University.
“I have long admired UTA as a best-in-class company for the work they do on behalf of their clients,” she comments. “Toni has built a remarkable business and an incredible team in music brand partnerships, and I couldn’t be more excited to jump in and contribute to the group’s continued growth and success.”
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Columbia marketing exec Toni Wallace joins UTA
United Talent Agency (UTA) has hired branding expert Toni Wallace, most recently senior director of strategic marketing at Columbia Records, as head of music brand partnerships.
Wallace – who at Columbia headed up artist and brand partnerships for the west coast of the US, working with artists including Snoop Dogg, Pharrell Williams, John Legend and Jack White – will work with the agency’s commercial and marketing departments to “harness the creative power of UTA’s talent roster to create new business opportunities for agency-represented artists in the brand world”, reads a statement from UTA.
Prior to joining Columbia/Sony, Wallace (pictured) ran marketing firm Media.NxT, where she developed campaigns for Beats by Dre, Warner Music and Lollapalooza promoter C3 Presents.
“Toni’s depth of relationships, diverse experience and unique perspective position her perfectly to help advance our clients’ ambitions”
She says: “I couldn’t be more excited to be joining UTA. The intersection of music, branding and technology has never been stronger, and, with the addition of music brand partnerships, UTA is uniquely positioned to deliver all of the agency’s resources to cultivate holistic, long-term relationships between artists and brands.”
UTA Music’s Jbeau Lewis adds: “Toni is an incredible addition to our team. Her depth of relationships, diverse experience and unique perspective position her perfectly to help advance our clients’ ambitions. She will create amazing opportunities for our clients, not only in music but throughout our business.”