fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Tomorrowland Brasil 2017 cancelled

Another Tomorrowland is no more.

Tomorrowland Brasil – which has taken place in Itu, Sao Paulo, since 2015 – will not be held in 2017 “due to external factors” in Brazil, its promoter, SFX Entertainment-owned Plus Talent, has announced.

“We will do our utmost […] to come back as soon as possible, since the love and energy Brazil gave to Tomorrowland was amazing,” reads a statement.

“Unfortunately, due to external factors we can no longer create the right environment to host a Tomorrowland festival in Brazil”

A Plus Talent source tells the El Nacional newspaper “Brazil’s economic situation” – the country has been in recession since 2014 – has made it untenable to stage an event “the size of Tomorrowland”.

US event TomorrowWorld was cancelled in March, shortly after SFX’s filing for bankruptcy, although there appear to be no problems at the original festival, in Boom, Belgium, which was live-streamed to seven countries this year at local ‘Tomorrowland Unite’ events.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Wish you were here?

Forty years ago, if you’d showed up to a music festival, the coat you were wearing would also have served as your sleeping bag. And your tent.

But times change and the festival experience has had to change too. Forget about glamping – Eamonn Forde takes a tongue-in-cheek look at ten of the most eye-popping VIP package choices on the market…

Name: Secret Solstice
Location: Iceland
Price: US$1 million (€882,000) for six people
Headliners Radiohead may have pioneered the pay-what-you-want model, but the price here is non-negotiable. For that wallet-trembling price you get all manner of things – starting with “business jet transport from anywhere on Earth” (return, luckily) on a Gulfstream G300 “or similar”, two private concerts, and access to ultra-VIP areas, if mixing with the hoi polloi is too much to bear. There’s also access to shows in a glacier (a glacier!) and a volcano (a volcano!) and helicopter trips. You do get a lot for your money and if you’ve ever tried to buy a round of drinks in Reykjavik, suddenly $1m doesn’t seem that expensive.

Name: Desert Trip
Location: Indio, California, US
Price: $10,000 (€8,820) for two people
The line-up is not what you’d call underwhelming (the Rolling Stones, Dylan, The Who, Paul McCartney, Neil Young and Roger Waters), so at a once-in-a-lifetime festival, you can’t be expected to rough it. For your ten grand, you get to sleep in an exclusive area in a Shikar tent that has actual beds and, incredibly, air conditioning. While waiting for the artists to get out of their bath chairs, you can go to cocktail and craft beer tasting sessions and then slump, content, into outdoor chairs to listen to the songs that defined the counterculture, aimed as they were at the freaks and misfits who railed against pernicious mainstream cooption. Oh…

 


Read the rest of this feature in issue 66 of IQ


Magazine
. To subscribe, click here.