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LWE partners with Sansar for Tobacco Dock Virtual

London-based electronic music promoter LWE has launched Tobacco Dock Virtual, a virtual-world recreation of the Wapping venue of the same name.

Created by Sansar, the virtual live events platform behind other digital venues including Lost Horizon and Melatopia festival, Tobacco Dock Virtual replicates the 16,000m² Tobacco Dock in “minute detail, from the sweeping staircases to the cavernous dancefloors”, says LWE, which will organise shows, parties and interactive experiences in the new venue.

LWE has previous organised virtual concert experiences, taking its Junction 2 festival online first as J2v last summer and then as Junction 2: Connections earlier this month. The latter event integrated with popular racing game Asphalt, with Asphalt players able to stream DJ sets from within the game, and attracted an audience of 3.1 million people globally.

The long-term plan for Tobacco Dock Virtual (TDv) is hybrid, the promoter says, with a merging of “all three platforms: virtual, gaming and real” and shows taking place simultaneously virtually, physically and in mobile video games.

“TDv is our next step in the evolution of LWE and the development of our long-term event concepts, where we see virtual worlds sitting alongside the real world,” says LWE director Paul Jack. “Tobacco Dock has hosted some of our most exciting shows and led the way in the UK for vast daytime events.

“LWE is creating an entirely new event experience for fans”

“This next step on our journey will pave the way for hybrid events within a fully immersive digital and physical space, providing a huge new platform to showcase music.”

Sheri Bryant, president of Sansar, adds: “LWE is creating an entirely new event experience for fans with their series of epic 2021 shows in Sansar across multiple digital platforms and in real life simultaneously. They are leading the charge of innovation across the music industry. We couldn’t be more proud than to be their virtual event partner, providing them with the technology to do so.”

Details for the opening weekend at Tobacco Dock Virtual will be announced on Tuesday 9 February, promising “some of the planet’s biggest party brands and a programme of globally acclaimed artists and exciting new sounds” across mobile, PC, Mac and VR. In the meantime, fans are encouraged to create a TDv account at www.tobaccodockvirtual.com.

“Tobacco Dock is excited to be working alongside our long-term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel,” says Tobacco Dock commercial director Jonathan Read. “It is a bold new step on our journey to make Tobacco Dock a global destination for music, cultural, fashion and tech events.”

 


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TicketCo receives £4.6m invesment

Event payment start-up TicketCo has received £4.6 million in private investment, as the company looks to increase its presence across Europe.

Founded in Norway in 2013, TicketCo has since launched in the UK, Poland and Sweden. Its technology is compatible with Android and iOS devices and enables organisers to promote offers on food, drink and merchandise in advance of events.

The investment will enable the Bergen-based company to continue its growth across Europe, as well as supporting increased sales and operational teams and establishing the company as a licensed European Payment Institution.

“This private investment will enable TicketCo to continue to invest in the innovation that has made our product so appealing”

“This private investment will enable TicketCo to continue to invest in the innovation that has made our product so appealing and further support continued strategic growth across Europe,” says TicketCo co-founder Carl-Erik Michalesen Moberg.

“This is another big step forward for TicketCo, we believe we’ve designed the perfect sales tool for the events industry and this funding will enable us to take it to the next level.”

TicketCo provides payment services for a number of football clubs in the UK and Norway, and has partnered with London-based Tobacco Dock, Coalition Agency, Ministry of Sound and Junkyard Golf Club in the events space.

 


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Event space Tobacco Dock partners with Norway’s TicketCo

Attendees of events held in Tobacco Dock, a grade-one listed building and premier events venue in London, can now buy tickets and make event payments using TicketCo technology.

TicketCo’s mobile platform offers users an easy-to-use ticketing solution, as well as giving venues the opportunity to promote offers on food, drink and merchandise.

The Norwegian ticketing and events payment company launched in the UK early last year. Tobacco Dock is the latest addition to the company’s UK partners, which include Junkyard Golf Club and Woking Football Club.

“It’s a great step forward for TicketCo in the UK to be affiliated with such a massive player,” says TicketCo UK country manager, David Kenny. “We are very confident that the organisers Tobacco Dock attract will see the upside of utilising our future-proof ticketing and payments solution.”

“It’s a great step forward for TicketCo in the UK to be affiliated with such a massive player”

The TicketCo system issues users a single QR code which serves as the only ticket needed for any event attended through the platform. This simple, unified approach is especially compatible with Tobacco Dock, a venue which hosts over 190 events annually across 50+ event spaces, says TicketCo.

The commercial director of Tobacco Dock, Jonathan Read, highlights this compatibility: “We’re very much looking forward to working with TicketCo. Their entrepreneurial and innovative outlook mirrors our own, making them the perfect fit for Tobacco Dock and its clients.”

 


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