Tinder relaunches Festival Mode with top promoters
Dating app Tinder is partnering with Live Nation, AEG Presents and Superstruct to re-introduce its Festival Mode feature across 10 countries ahead of the first full summer season since 2019.
Designed to bridge the gap between online introductions and real life connections, Festival Mode allows Tinder members to select which events they plan to attend and match with fellow festival-goers up to a month before the show.
Festival Mode includes more than 20 of the world’s biggest festivals including The Governors Ball, Bonnaroo, Stagecoach and EDC Las Vegas in the US; All Points East and BST Hyde Park in the UK and Falls Festival, Festival X and Splendour in the Grass in Australia, as well as events such as Sónar in Spain, Sziget in Hungary and Lollapalooza in Paris, Berlin and Stockholm.
“Music is a universal language and the number-one interest among Tinder members worldwide. So many of our members are excited to jump back into in-person events. We wanted to build on that excitement and offer them a head start at meeting someone new ahead of one of the biggest festival seasons in years,” says Kyle Miller, VP of Product Innovation at Tinder. “Festival Mode gives you a chance to get yourself back out there, meet new people, and make friends before you hit the festival grounds. It’s a great, low-pressure way to make real world connections again.”
“People around the world are returning to festivals in record numbers and Tinder is helping those fans connect in a new way before the show”
The feature will also include a “Festival Goers” space, for users who don’t see their event listed or are simply just fans of festival culture to connect.
“People around the world are returning to festivals in record numbers and Tinder is helping those fans connect in a new way before the show,” adds Maureen Ford, Live Nation’s president of national and festival sales. “Live events create some of life’s most unforgettable moments largely thanks to the people we enjoy them with. By partnering with Live Nation’s festivals, Tinder is able to bring this new feature to millions of fans around the world.”
According to Tinder’s research, 64% of singles say they enjoy meeting new people while attending live music events, and over 3 in 5 (61%) say they’ve become friends, or more, with people they met at a music festival or concert.
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Cheap Live Nation tickets for Tinder users
Live Nation has announced a new partnership with mobile dating app Tinder, providing users of the app with US$30 tickets to concerts by the Chainsmokers, Asap Ferg and more for an “epic first date”.
To access the discounted tickets, Tinder users in the United States must swipe right when they come across a tour profile card. A link will then lead to a landing page featuring all tour and ticket information. The promotion will run until the end of October.
Tickets are available in select US cities for twelve concert tours for shows by the Chainsmokers, Asap Ferg, Logic, Lukas Graham, Meek Mill, Gesaffelstein, Gloria Trevi, Gryffin the Head and the Heart, Sabrina Claudio and Young Thug.
Users can also access discounted tickets for the alchemy tour, featuring Nghtmare and Slander.
The initiative is not the first partnership between the dating app and live music giants. In May, Tinder teamed up with Live Nation and AEG to create “Festival Mode”, allowing users to match with fellow festivalgoers before attending events in the United States, the UK and Australia.
What a match! We’ve partnered with Tinder to give you $30 All-In Tickets. Just use the @Tinder app and find select Live Nation featured tour profiles to access this special offer https://t.co/YPQjAXe4mq pic.twitter.com/TfzBKPjdm6
— Live Nation (@LiveNation) September 3, 2019
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Tinder for festivals goes down under
Location-based mobile Tinder is bringing its “Festival Mode” feature to Australia, announcing a partnership with Live Nation-promoted Splendour in the Grass festival
Festival Mode, a collaboration between Tinder and live music giants Live Nation and AEG, allows users to match with fellow festivalgoers before setting foot on the festival site.
Festival Mode debuted at UK festival All Points East and Hangout in the United States earlier this month.
“Splendour is a rite of passage for young Australians, making it the perfect playground to launch Festival Mode,” says Tinder Australia country manager Kristen Hardeman.
“With this feature, we are redefining the festival experience by enabling our users to make new connections before even stepping through the turnstiles and pitching their tents.
“Splendour is a rite of passage for young Australians, making it the perfect playground to launch Festival Mode
“We’re pumped to be partnering with Splendour in the Grass and are excited to see how Tinder’s new feature helps people find their crowd this winter,” adds Hardeman.
Attendees of Splendour in the Grass, which this year sold out a record 42,500 tickets, will be able to add the official festival badge to their profile, allowing them to view and match with other Tinder users who are attending. The function can be switched on and off as the user pleases.
The feature will begin rolling out in Australia on 21 June.
Other participating festivals include British Summer Time Hyde Park, Love Box and Parklife in the UK, and Bonnaroo, Governors’ Ball and Electric Daisy Carnival in the United States.
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