T4F sells stock-car biz to focus on music
Time for Fun (T4F Entertainment) has sold its shareholdings in Vicar Sports Promotions, the promoter of Brazil’s popular Stock Car and Stock Car Light racing series, to focus on its core live music business.
Sao Paulo-based T4F is South America’s leading live entertainment company, promoting shows and festivals and running venues in Brazil and Argentina. It has been in control of the Nascar-inspired Stock Car series since 2006.
The sale of Vicar, to Veloci Investments, is “aligned to the company’s strategic planning in order to increase its efforts to the promotion of major music festivals and live concerts, as well as family events and theatre”, according to T4F’s CFO, André Pinheiro Veloso. T4F’s festivals include Lollapalooza Brazil and Popload Festival.
The proceeds will reinforce Time for Fun’s cash position, he adds.
Similarly to other public live entertainment businesses, T4F saw its turnover decline 98% in the second quarter of 2020 as touring ground to a halt.
Kylie, Little Mix to play all-female T4F festival
LittleBrazil’s Time For Fun (T4F), the largest live entertainment company in South America, is launching GRLS!, a new two-day festival celebrating the role of women in music.
Kylie Minogue and Little Mix are heading up the event’s all-female line-up, which also features US rapper Tierra Whack and Brazilian acts Linn da Quebrada, Gaby Amarantos and Mulamba.
Curated by Brazilian music platform Popload, GRLS! is taking place on 7 and 8 March – International Women’s Day – at the Latin American Memorial in São Paulo.
Talks, lectures and workshops focusing on the role of women in culture will also form part of the event’s programming.
“Our main goal was to design a festival made by women and non-binaries, that would also lead to an all-gender debate about the role and representation of women in our culture”
“Our main goal was to design a festival made by women and non-binaries, that would also lead to an all-gender debate about the role and representation of women in our culture,” explains Paola Wescher, T4F artistic director and Popload partner.
“Women always have to try harder, impose themselves more and achieve more to be respected. We have many strong women in all sectors of the music industry, both on stage and behind the scenes, making everything happen. We want to amplify these voices and be a milestone in this regard.”
More information can be found here.