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ATL acquires Finland’s Till Dawn They Count

Till Dawn They Count, the Finnish artist management company which represents symphonic metal icons Nightwish, has joined Nordic live entertainment group All Things Live.

Till Dawn They Count joins Weekend Festival to become the second Finnish member of All Things Live (ATL), a network of mainly Scandinavian live music businesses backed by private-equity firm Waterland. It is also the first management company to join the group.

Terms of the deal were not disclosed, though ATL notes that “the acquisition does not entail changes for artists, partners, customers or employees, as proximity and familiarity is a key area of focus for the All Things Live partnership”.

In addition to Nightwish, Till Dawn They Count (TDTC) looks after leading Finnish metal stars, including Sonata Arctica, Beast in Black and Marko Hietala.

“I am very excited about the prospect of Till Dawn They Count becoming a member of the All Things Live family, who shares our ambition to help realise the vision and potential of both established and emerging artists,” says Toni Peiju, who founded TDTC with Ewo Pohjola in 2014.

“We see great prospects in the dedicated Till Dawn They Count team … and the expansion into artist management

“We maintain our independence and strong dedication to our bands, with the All Things Live partnership broadening our network and providing us with a strong and supporting organisation that further strengthens our ability to help develop established and emerging artists alike. Meanwhile, we are looking forward to contributing to the partnership with our knowhow and network.”

“We are very excited about Till Dawn They Count joining the All Things Live partnership, as we now establish a strong entry into the artist management activities of live entertainment,” says Kim Worsøe, CEO of All Things Live.

“We see great prospects in the dedicated Till Dawn They Count team, the many talented artists and the expansion into artist management. Together we establish an even stronger platform and ability to grow artists.”

In addition to Weekend Festival and TDTC, All Things Live’s other businesses include ICO Concerts and ICO Management & Touring (Denmark), Friction, Atomic Soul Booking and Stand Up Norge (Norway), and Maloney Concerts, Monkfish, Big Slap and ROA (Sweden). It also recently made its first investment outside the Nordic countries, in Belgian agency Busker.


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